Senior Product Manager, E-commerce

We are looking for a Senior Product Manager to lead our Direct-to-Consumer (DTC) initiatives. This is a key role with a direct impact on our e-commerce performance and the company’s ability to drive revenue growth. As a Product Manager, you will focus on turning more website visitors into Ashley Digital customers. You will identify, develop, and execute product and UI/UX improvements designed to increase conversion rates and enhance the customer journey. You will own the process end-to-end, collaborating with cross-functional teams across the globe. 

• →Lead and prioritize initiatives and work closely with Engineering throughout the sprint process to deliver greater value to both customers and the business
• →Define the scope of new features and bug fixes, clearly articulating the rationale behind prioritization and product decisions
• →Lead cross-functional teams - including Engineering, Design, Marketing, UX Research, and Data - from initial concept through launch and optimization
• →Adapt effectively to changing priorities while maintaining high standards and meeting tight deadlines 
• →Partner closely with the Data team to identify growth opportunities, friction points, and areas for improvement
• →Conduct ongoing competitive and market research, monitor industry trends, and identify opportunities to continuously improve the user experience
• →Clearly communicate product strategy, decision-making rationale, and growth opportunities to senior leadership and cross-functional stakeholders

• 5+ years of Product Management experience in customer-facing digital products, preferably in e-commerce, personalization, or a related domain
• Proven experience working with R&D teams, from requirements and PRDs through execution
• Strong understanding of customer behavior and the purchase funnel, with a data-driven approach to identifying opportunities and measuring impact
• Strong product judgment, with the ability to navigate ambiguity and evaluate trade-offs
• Proven end-to-end ownership, from identifying opportunities and defining solutions through launch and optimization
• Strong stakeholder management skills, with the ability to build alignment, influence without authority, and work effectively across global cross-functional teams
• Proactive and curious, with the ability to learn quickly and solve complex problems
• Fluent English, with experience communicating with senior leadership and global stakeholders

• Hands-on experience leading conversion optimization and experimentation initiatives, including A/B testing, hypothesis definition, and analysis of results
• Experience with tools such as Google Analytics, Hotjar, Dynamic Yield, or similar platforms
• Experience leading complex, technically oriented features involving business logic
• Experience leveraging AI tools, including LLMs, to accelerate product discovery, analysis, or execution

The responsibilities described above are not exhaustive. You may be asked, from time to time and as reasonably required by business needs, to perform other duties consistent with your skills and role, including work for or on behalf of our related entities. This job description does not constitute a contract of employment and may be modified at any time, subject to applicable law.