Director of Product & Customer Marketing

Zūm is revolutionizing mass mobility with its Connected Mobility Experience (Zūm CMX™) system that connects and coordinates people, vehicles, and operations in real time. In the $50 billion student mobility market – the largest segment of the mass mobility industry – Zūm CMX  is transforming a daily source of anxiety and disruption into a reliable, transparent, and efficient mobility experience for students and families. Today, more than 4,500 schools rely on Zūm CMX. Recognized globally for its innovative approach and operational execution, Zūm has been named to Fast Company’s World’s Most Innovative Companies, CNBC Disruptor 50 and Changemakers, the World Economic Forum, and the Financial Times’ Fastest Growing Companies lists. Zūm is backed by leading investors including Sequoia Capital, GIC, TPG, and Softbank.

You are a sharp, ambitious product marketing leader with a keen customer focus—someone who can articulate complex technology in language that moves buyers, champions, and the market alike. As Zūm’s Director of Product & Customer Marketing, you will own how we position our platform, activate our customer base, and build the narratives that win deals and grow accounts. Reporting directly to the CMO, you are a true player-coach: equally at home crafting a compelling positioning brief, coaching another teammate through their first launch, and sitting across the table from a district superintendent or COO to understand what keeps them up at night. You write with precision and punch. You believe great marketing is equal parts strategy and craft—and you have the portfolio to prove it. You embrace gen AI as a force multiplier: using it to move faster, test more ideas, and spend your energy where human judgment matters most.

8+ years of B2B product marketing or customer marketing experience, ideally at a SaaS or tech company; experience with complex, multi-stakeholder sales cycles is a strong plus.

A portfolio that demonstrates your ability to take a complicated product and craft messaging that is clear, differentiated, and memorable—you write well, and you know it.

Deep expertise in positioning methodology—you have built frameworks from scratch, stress-tested them with sales teams, and iterated based on win/loss data.

Excellence in writing: you are compelling storyteller and writer of exciting, crisp narratives, with perfect grammar an ability to move audiences. You can write a best practices blog post or come up with a punchy tagline that captures the essence of the value prop.

Proven customer marketing chops: you’ve owned reference programs, case study pipelines, and expansion campaigns that drove measurable retention and growth outcomes.

A strong track record as a player-coach—you lead by doing, not just by delegating. You are energized by getting into the details while also thinking three levels up.

Comfort operating in a fast-moving, resource-constrained environment where ambiguity is the norm and speed is a competitive advantage.

Outstanding communication skills—verbal and written. You can hold your own in a room with a C-suite buyer or a school district superintendent.

Experience working closely with Sales, Product, and Customer Success to align go-to-market motions and build shared accountability for pipeline and revenue outcomes.

A gen AI-native working style—you actively use AI tools to accelerate research, drafting, competitive analysis, and campaign ideation, and you’re thoughtful about where human judgment and craft still lead.

Experience in edtech, govtech, or selling into public sector / school districts.

Familiarity with tools like Salesforce, HubSpot, Highspot, Gong, or similar sales and marketing platforms; comfort using gen AI tools (e.g. Claude, ChatGPT, Perplexity) as part of your everyday workflow.

A background in category creation or narrative-led marketing at a growth-stage startup.