Growth Marketing Manager

The Marketing team shapes brand perception, drives demand, and fuels Route's revenue growth. Our mission is to connect great brands with Route through compelling stories, standout product launches, and innovate marketing that meets merchants where they are. This is a small, high-impact team. You'll be the second marketing hire, reporting directly to our Director of Product Marketing.

Route is looking for a Growth Marketing Manager who can own our external presence and make it impossible for ecommerce merchants to miss us. This role spans the full marketing spectrum, from brand storytelling to performance campaigns and you'll have real influence over which channels Route invests in. You'll support brand and product initiatives through written blog posts, customer stories, and product release notes, drive demand through paid ad campaigns on Google and LinkedIn, build our social presence, optimize our brand presence in places like the Shopify App Store and G2 listings, and explore emerging channels we haven't tapped yet. You'll create the content, build the plans, and execute them. If you want ownership, variety, and the chance to shape a growing brand's marketing engine from nearly the ground floor, this is it.

• →Own Route's external channel strategy end to end. Identify, prioritize, and execute across the channels that will drive the most awareness and qualified interest (owned, paid search, social, content, marketplace listings, and beyond).
• →Create high-quality content across formats, such as blog posts, product release notes, newsroom updates, ad copy, landing pages, and listing copy for platforms like the Shopify App Store and G2.
• →Plan, launch, and manage paid campaigns across Google Ads, LinkedIn, and other channels, optimizing toward MQLs and pipeline contribution.
• →Build and grow Route's organic social presence, starting with LinkedIn, with an eye toward testing new platforms.
• →Develop and maintain Route's presence on third-party review and marketplace platforms, ensuring our positioning is sharp and our listings drive consideration.
• →Collaborate with Product Marketing to turn product launches, customer wins, and company news into campaigns that generate real momentum.
• →Build a culture of measurement and learning into operational execution, running A/B tests across channels, landing pages, creative, and messaging.
• →Monitor, analyze, and report on campaign and channel performance.
• →Stay current on growth marketing trends, tools, and tactics while leveraging AI and new ideas to maximize effectiveness.

• 4+ years of growth or performance marketing experience, ideally in B2B SaaS or B2C ecommerce.
• Hands-on content creation experience, you've written blog posts, ad copy, landing pages, or similar, and you're comfortable being the person behind the keyboard, not just the one briefing an agency.
• Familiarization with running paid campaigns across channels like Google Ads and LinkedIn, with an understanding of optimizing toward business outcomes.
• Comfort operating across the full funnel, you can write a brand-building thought leadership piece and a high-converting ad in the same afternoon.
• You're fluent in analytical campaign reporting, attribution, and can translate data into clear recommendations for stakeholders.
• Familiarity with marketing and revenue tools such as HubSpot, Salesforce, Google Analytics, Bizible or Adobe Marketing Cloud, and paid ad platforms.
• Self-directed and resourceful. You'll have support and collaboration, but this is a high ownership role for someone building out and scaling this function.
• Excellent written communication. This role is content-heavy, so clarity, voice, and speed all matter.

Route is an Equal Opportunity Employer. We embrace diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

We know our team works best when everyone feels happy, healthy, and supported. We offer to pay 100% of your health insurance premiums on a $0 deductible plan for you and your family, remote or hybrid work arrangements, unlimited PTO, 401k matching, formalized growth opportunities, learning & development, DEI programs & events, and so much more.

Salary for this role: 

Nationwide: $129,000 - $137,000  

Los Angeles: $135,000 - $143,000 

San Francisco: $166,000 - $176,000  

New York: $163,000 - $172,000 

The cash compensation above includes base salary, and is not reflective of potential commission for employees in eligible roles, or annual bonus targets under Route’s bonus plan for eligible roles. In addition to cash compensation, all Route employees are eligible to participate in Routes equity incentive plan to receive stock options per the terms of the agreement. Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their career level, skills, experience, specific geographic location qualifications and other job-related reasons.