Senior Data Analyst, User Acquisition

Stockholm studio is home to Rovio’s largest title Angry Birds 2 and we are looking for a Senior Data Analyst to join the team here and work together with our Performance marketing team to help us shape our user acquisition strategy and bring new players to support the growth of our title. You will play a vital role in optimizing our User Acquisition performance, focusing on channel efficiency, campaign impact and creative testing.

 

You will thrive in this role if you have the ability to combine domain knowledge with analytical methods and collaborate with stakeholders from various backgrounds, always keeping return of investment on the top of your mind. You will use your skills to discover opportunities, objectively evaluate what works, and make actionable recommendations to improve the performance of our UA activities.

 

The role is located in our Stockholm studio: not in Sweden - we can support your relocation.

Providing analytical support to our user acquisition team, ensuring data-driven decision-making and influencing our UA strategy and execution with your critical insights

Working closely with UA managers, marketers, and product partners to provide insight that shape our acquisition and growth strategies

Developing and maintaining dashboards, reports, and automated processes and models to track, evaluate and forecast UA KPIs across all campaigns, channels, and creatives

Developing models and tools for UA optimization

Proactively identifying trends and offering recommendations to optimize spend efficiency and creative performance

Helping to resolve data inconsistencies and improving tracking across our systems and platforms

Excellent working knowledge in SQL, where you know well how to write efficient queries, transform and clean data, and handle large datasets

Demonstrated proficiency in Python or R

Solid understanding of statistics to interpret data and drive informed decisions

Prior experience in user acquisition and user behavior analysis from a gaming company or an app with a significant user base, where you analysed digital marketing and UA platforms performance (such as Google Ads, Facebook Ads, TikTok)

Strong presentation and collaboration skills to present data and provide actionable recommendations to senior partners.

A passion for mobile marketing and an understanding of player acquisition and retention dynamics

Experience working with game telemetry data