Senior Performance Marketing Manager, AB Friends

BarcelonaPermanentsenior

MarketingPerformance Marketer

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Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer? Click here. We're looking for a friendly,

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MarketingPerformance Marketer

Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer? Click here.

We're looking for a friendly, data-loving Senior Performance Marketing Manager to join our flock in Espoo or Barcelona! You’ll be the dedicated User Acquisition expert who’ll have a unique opportunity to truly own and shape the growth story for Angry Birds Friends. This profitable title has massive scaling potential, and you’ll get to drive the entire UA strategy, reporting directly to the Head of Growth. While your primary focus is on ABF, you’ll also play a fundamental part in defining innovative, multi-game campaign management methods for our diverse portfolio of roughly 15 titles. If you’re excited by the prospect of independence and making a big impact, we want to connect with you.

Taking complete ownership of the User Acquisition operation for Angry Birds Friends, setting the standard for growth through strategy, execution, and budget accountability.

Performing deep, detailed optimization on our existing network partners to maximize ROI, while enthusiastically testing and scaling new acquisition channels to find profitable pockets of growth.

Leading the strategy and testing for our browser-based version of the game to unlock entirely new player segments via Web UA innovation.

Collaborating closely with our Art, Design, and Analytics teams to concept, test, and iterate on stunning, high-performing creative assets.

Sharing your expertise and applying advanced campaign management methods across our portfolio of ~15 titles, helping to shape the studio's wider growth vision.

Translating complex performance data into clear, easy-to-understand insights and actionable priorities that support the Head of Growth and studio leadership.

You have 6+ years of hands-on experience in mobile User Acquisition, specifically within the Free-to-Play (F2P) gaming space.

You're committed to cooperative campaign management and have proven experience handling networks like Google Ads, Facebook Ads, Applovin, Unity, and Moloco.

You have a history of improving business metrics by applying your UA expertise to campaigns, resulting in positive and measurable outcomes.

You have significant experience using data analysis tools, and you're enthusiastic about understanding the 'story behind the data' to make supportive decisions that fit the long-term business goals.

You fully understand how game features and metrics influence UA performance, and you're an agreeable and cooperative partner when working closely with cross-functional teams like Game Design and Analytics.