Lifecycle Marketing Manager

ArgentinaFull Time - Contractmid

MarketingEmail Marketer

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Overview

RYZ Labs is seeking a dynamic Lifecycle Marketing Manager who can help drive growth and maximize revenue by taking full, end-to-end ownership of our email and SMS channels.

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MarketingEmail Marketer

RYZ Labs is seeking a dynamic Lifecycle Marketing Manager who can help drive growth and maximize revenue by taking full, end-to-end ownership of our email and SMS channels. This role is ideal for a self-directed professional with a strong background in DTC eCommerce who can combine strategic data analysis, compelling copywriting, and clean design to elevate an already high-performing lifecycle program.

Own the end-to-end strategy, execution, and optimization of all email and SMS programs, working directly with the founder and collaborating locally with our Buenos Aires-based Creative Director.

Manage and continuouslly improve a solid, existing Klaviyo infrastructure (including live welcome series, abandoned cart, post-purchase, and win-back flows) using years of clean historical data.

Write all email and SMS copy in Noémie’s brand voice (refined, warm, and confident) and build visually compelling, mobile-optimized email templates and layouts.

Execute advanced list segmentation, personalization strategies, on-site pop-ups, and rigorous A/B testing to drive first-party data capture and list growth.

Monitor channel health and deliverability metrics (list hygiene, domain health, inbox placement) while delivering comprehensive weekly and monthly lifecycle performance reports.

Actively integrate AI tools into daily workflows (for copy drafts, layout ideation, and creative iteration) to accelerate production speed without sacrificing luxury-brand quality.

3+ years of experience running end-to-end email and SMS programs for a DTC eCommerce brand.

Deep, expert-level proficiency with Klaviyo (flows, advanced segmentation, campaigns, and native analytics).

Strong copywriting skills with the ability to write highly engaging, on-brand content tailored to an aspirational audience.

Proficient in digital email design with an eye for clean, modern, and mobile-optimized layouts.

Fluent English communication skills (written and spoken), as all direct leadership communication is in English.

Strong self-direction and autonomy, with the ability to run a comprehensive marketing program independently without hand-holding.

AI Fluency, Active use of AI tools as a core part of your daily workflow (for copy drafts, layout ideation, and creative iteration) to move meaningfully faster without sacrificing quality.

Experience working with DTC fashion, beauty, accessories, or fine jewelry brands is a strong plus.

Prior experience managing a lifecycle marketing program completely solo within a fast-moving environment is a plus.

Technical proficiency with Shopify (our store platform) and basic knowledge of HTML/CSS for email templating.

Familiarity with specialized SMS/MMS platforms such as Postscript or Attentive.

Experience managing dedicated list growth and pop-up software (such as Privy, Justuno, or native Klaviyo forms).