Contract | Jnr Marketing Specialist - Healthcare | Halfway House

We are seeking a dynamic and experienced Marketing Specialist to join a leading healthcare organisation on a fixed-term contract to provide maternity leave cover from July through January. The successful candidate will be responsible for driving marketing initiatives, coordinating campaigns, managing brand communications, and supporting business growth objectives within the healthcare sector. This is an excellent opportunity for a hands-on marketing professional who thrives in a fast-paced environment and can seamlessly step into an established role, ensuring continuity and impact throughout the contract period. The ideal candidate will have a strong marketing background, excellent project management skills, and experience executing integrated marketing campaigns that enhance brand awareness, patient engagement, and business growth. Responsibilities DIGITAL MARKETING Plan and execute all digital marketing, including Search engine optimization / Search engine marketing (SEO), marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Collaborate with internal products teams to create landing pages MARKETING FUNCTIONS Co-ordinate congress attendance including stand design / build co-ordination between product/sales managers Assist and support the group kick off, year-end function as well as any technical or regional congress or workshops. Ensure supply of branded materials as promotional events and publications Ensure branded stationery for any workshops/events that are hosted or attended. Branding of the Group with Teams backgrounds, corporate videos, marketing material, calendars/ planners, business cards etc. Specific focus on the websites as well as Linkedin posting and presence Corporate Identity management and updates Requirements Requirements and skills Qualification in marketing in the healthcare environment Proven working experience in digital marketing and design Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and creating digital campaigns Solid knowledge of website analytics tools (e.g., Google Analytics) Experience in setting up and optimizing Google Adwords campaigns Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online health marketing and measurement Benefits Market related #LI-KT1