Programmatic Account Manager - Brand/Agency

New York · New York CityUS Full-time Salariedmid

SalesAccount Manager

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Overview

Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.

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SalesAccount Manager

Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.

As a Programmatic Account Manager – Brands/Agency at Samba, you’ll manage and grow relationships with major agency holding companies and large Independent agencies, along with their operating agencies. You’ll ensure these partners derive maximum value from Samba’s suite of audience targeting and measurement solutions. You’ll work closely with Sales to support key large independents & HoldCo accounts (WPP, Publicis, Dentsu), drive audience activation strategies, and deliver a seamless agency experience across planning, activation, and measurement workflows. Your efforts will directly impact agency satisfaction, retention, and account growth within these large holding company relationships.

Client Growth, Retention & Satisfaction

Own day-to-day account management for a portfolio of large independent agencies & holding company partners, including WPP, Publicis, and Dentsu, and their operating agencies

Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across large independent agencies & HoldCo relationships

Ensure agency teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms

Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within large independents & HoldCo organizations

Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teams.

Campaign & Platform Execution

Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns within HoldCo environments and large independent agencies

Support agency partners across large independent agencies & HoldCo relationships through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)

Provide platform education and training on how to request, build, and deploy Samba audiences within HoldCo programmatic workflows and large independent agencies

Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently

Strategic Partnership & Cross-Functional Collaboration

Serve as a feedback loop between large independent agencies & HoldCo relationships and internal teams to improve ease of activation, workflow efficiency, and audience performance

Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba’s audience and measurement solutions

Represent Samba’s audience products with subject-matter expertise and a consultative, agency-first approach when working with large independent agencies & HoldCo relationships

Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for complex, multi-agency account structures typical of large independent agencies & HoldCo relationships

Curious – Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within large holding companies

Proactive – You anticipate agency needs and identify opportunities to add value across HoldCo teams and clients

Collaborative – You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations like WPP, Publicis, and Dentsu

3–5 years of experience in account management, client services, or programmatic strategy roles

Direct experience working at or closely with agency holding companies such as WPP, Publicis, or Dentsu is strongly preferred

Strong understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)

Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel)

Background in programmatic trading or campaign management at a HoldCo or operating agency is a strong plus, even if not hands-on today

Strong communication and problem-solving skills with a proactive, collaborative approach

CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)

Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus

Deep understanding of the digital advertising and programmatic ecosystem, particularly HoldCo and agency workflows

BA/BS with a focus on marketing, business, data, or related experience

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