Senior Integrated Marketing Manager

Sandboxx serves the entire military-connected world: recruits in training, active duty service members, the families and supporters who stand behind them, and the broader public interested in military life. Four products do the work:

• Run the marketing launch process end-to-end: timelines, messaging, asset readiness, channel sequencing, and post-launch readouts.
• Partner with Product and Engineering on every release that touches users.
• Build a launch playbook so launches stop feeling like fire drills.

• Plan and ship campaigns that move across paid, lifecycle, web, content, community, and partner channels as a single coordinated program.
• Align messaging across audiences (recruits, active duty, supporters, families, broader military-interested public) so the same campaign lands consistently everywhere it shows up.
• Hold the campaign calendar across the team.

• Land 1-2 brand partnerships or earned-media activations per quarter that put Sandboxx in front of audiences we couldn't otherwise reach, or create moments that earn their own coverage.
• Think across categories: cultural tentpoles (NBA Finals week, the Super Bowl, military appreciation moments), brand co-marketing (FedEx on fast delivery, LEAP on space, brands that share our audience), and experiential activations (pop-ups near bases, family "day at boot camp" experiences, on-base moments). LEAP is the bar.
• Own the work end-to-end: spot the moment, build the pitch, sell the partner, scope the activation, run production, ship the campaign, capture the story.
• Partner with the Community team on every IRL activation. They know the audience and the cultural cues; you bring the partnership and production muscle.
• Bring back UGC, content, and stories that paid, lifecycle, web, and News can use long after the moment ends.

• Keep paid acquisition operating against tight CAC targets across Meta, TikTok, Google Ads, DSPs, and app-install networks, working with our agency.
• Bring the strategy: budget allocation, channel mix, creative direction, testing roadmap. You don't have to be in Ads Manager all day, but you have to know enough to push back when something isn't working.
• Coordinate the creative pipeline (in-house, AI tooling, external partners) so paid never goes dark waiting on assets.

• Partner with our Lifecycle Marketing Manager to set lifecycle priorities, shape segmentation, and align campaigns with broader integrated motions. The Lifecycle Manager owns execution in Iterable; you bring the integration.

• Own the marketing site and blog end-to-end: information architecture, conversion experiments, SEO, AI-search optimization, and ongoing content optimization.
• Revive neglected blog posts, tune headlines, and turn the blog into a real lead-generation engine.
• Work with the Sandboxx News team weekly to align coverage with marketing priorities, surface campaign-worthy stories, and run distribution and acquisition experiments off News content.

• Work with the Community team on a daily-to-weekly basis to align campaigns with what's happening in Community, surface member moments worth amplifying, and route campaigns through Community channels where it makes sense.
• Co-create the in-person side of brand partnerships and earned moments with the Community team.
• Treat Community as a content and insight engine. The conversations there are some of the best raw material we have.

• Own the weekly performance readout: what moved, why, what we're doing about it, and what to watch.
• Build and maintain dashboards in GA4, Looker, and our internal data warehouse, and turn them into a narrative people across the company can act on.
• Surface trends and opportunities nobody else has time to spot.

• →You will NOT manage a team. This is a senior IC role. You'll manage projects, not people. Your leverage comes from AI, integrated thinking, and operating speed, not headcount.
• →You will NOT inherit a polished system. You're being hired to build one.
• →You will NOT use AI as a substitute for judgment. We will notice. We will care.
• →You will NOT be bogged down by office politics or approval theater. We're small, direct, and we ship.

• 6+ years in B2C marketing, with the majority of your career spent marketing consumer products. B2B-only backgrounds are not a fit. Bonus for time spent across integrated marketing, growth, product marketing, or marketing operations.
• Demonstrated GTM experience: you've owned the launch of new products or features end-to-end.
• Operating range across paid, lifecycle, content, web, and partnerships. You don't have to be the deepest expert in any single channel, but you need real fluency across most of them.
• A nose for brand partnerships and earned moments. You can look at a calendar of cultural tentpoles, a list of brands that share our audience, and an empty patch of grass near a base, and see the campaign hiding there.
• Comfort owning a WordPress (or similar) site, running on-page SEO, and shipping landing pages with light HTML/CSS or AI-assisted code.
• Strong analytics and storytelling chops: GA4, Mixpanel, or Looker, and the ability to write a weekly narrative that leadership can act on. SQL or AI-assisted SQL fluency is a plus.
• Comfort with copywriting and quick-turn design (Figma or Adobe), and a track record of shipping creative that converts.
• Working knowledge of MMPs (Branch, AppsFlyer, or Adjust) and CDPs (mParticle or Segment).
• You use AI as a real part of your workflow, not as a buzzword on your resume. Be ready to walk us through how.

• Use all four products end to end: send a Letter, walk the active duty experience with Waypoints, post in Community, read News.
• Meet every cross-functional partner and document their pain points and priorities.
• Take ownership of the weekly performance readout and reshape it into something the team wants to read.

• Lead the GTM for at least one product or feature launch from kickoff through post-launch readout.
• Ship at least one integrated campaign that moves across paid, lifecycle, web, and partner channels in a coordinated way.
• Land one brand partnership or earned-media activation, or have one in production for next quarter.
• Talk to at least 10 customers across our key audiences and translate the learnings into prioritized inputs for the team.

• Own the launch playbook other team members can use to run their own launches cleanly.
• Have shipped 2-3 brand partnerships or earned moments, with LEAP as the quality bar.
• Drive measurable lift on at least one strategic priority (a launch, a partner program, a channel rebuild, an organic acquisition motion).
• Keep paid channels operating against CAC targets in partnership with our agency.

• Operate a steady cadence of 1-2 brand partnerships or earned moments per quarter, with a repeatable approach to spotting, pitching, and shipping them.
• Maintain LTV:CAC of 4:1 or better across paid channels.
• Have built or scaled at least one new organic, partner, or earned channel that contributes meaningfully to growth.
• Be the person Product, Engineering, Community, and Sandboxx News loop in before launching anything that touches users.

• You ship. Every week, something goes live that wouldn't have without you.
• You push projects forward independently. You send the update before it's asked for.
• You see gaps before other people do and you fix them quietly.
• You can write a tight weekly update, run a clean kickoff meeting, and present a quarterly review with equal confidence.
• You use AI and automation to maintain leverage across this much surface area, but you do not let either override your judgment.
• You take ownership end-to-end without waiting for permission.

• Direct experience marketing to military, veteran, or government-connected audiences.
• A portfolio of brand partnerships, cultural moments, or experiential activations you've shipped. We want to see them.
• Product marketing or integrated marketing experience at a multi-product company.
• Iterable, Looker, and Branch (or AppsFlyer/Adjust) experience.
• App Store and Play Store conversion optimization (ASO) experience.
• You have built AI-powered workflows or automations that meaningfully changed how you work.
• Startup or high-growth company background.