Director of Demand Gen, Organic

Most demand generation programs buy attention. We're building the kind that earns it.

Sayari maps the world's commercial relationships — beneficial ownership, corporate control, supply chain exposure — across 250+ jurisdictions. Our buyers are compliance officers, legal teams, and government analysts who make high-stakes decisions. They don't respond to retargeted ads. They respond to expertise, clarity, and content that shows its work.

We're looking for a Director of Demand Generation to own our organic pipeline — search, LinkedIn, social, and answer engine optimization. You'll join a marketing team that's already generating pipeline and have room to build something more systematic. This is an execution role that requires strategic thinking, not a strategy role waiting for someone else to execute.

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• 7+ years in B2B demand generation or content marketing, with at least 3 in a role owning organic channels end-to-end
• A track record of building pipeline from SEO and content — not just traffic, but qualified demand
• Fluency in modern SEO: technical, topical authority, E-E-A-T, schema markup, internal linking strategy
• Real hands-on experience with LinkedIn organic, not just the theory
• Familiarity with AEO as an emerging channel — you've started thinking about it even if you haven't fully built it
• Strong writing instincts — you don't need to write everything, but you need to recognize good from bad and make it better
• Comfort with ambiguity and the discipline to prioritize; you'll have more ideas than bandwidth
• Experience in a complex B2B environment — ideally compliance, legal tech, financial services, or government — where buyers are skeptical and the sales cycle is long

The target base salary for this position is $180,000-$195,000 plus bonus and equity. Final offer amounts are determined by multiple factors including location, local market variances, candidate experience and expertise, internal peer equity, and may vary from the amounts listed above.