Content Marketing Manager

Scandit is looking for an experienced, AI-fluent B2B content marketer and natural storyteller to help us evolve what great content marketing looks like. You’ll create the content that powers Scandit’s growth: translating our smart data capture and vision AI technology into thought leadership, campaign narratives, and sales content that resonates with enterprise business and technology leaders globally.

You’ll join a sharp, collaborative global content and communications team, working closely with colleagues across Product, Digital, Events, Campaign, and Field Marketing. There’s real room here to hone your skills alongside experts in digital, paid, brand and social, and to grow as AI reshapes the discipline.

If you care deeply about the craft of writing, know how to build a point of view, and are genuinely curious about how AI is changing content marketing (not just the tools, but the whole discipline), you’ll thrive here.

• Plan and create content across the full buyer journey, from brand awareness and demand generation to ABM campaigns and sales engagements. Comfortable across long-form, video, interactive and whatever format comes next.
• Develop thought leadership and point-of-view content that earns Scandit a voice in the enterprise conversations that matter: retail operations, supply chain, and the real-world application of vision AI.
• Come up with creative ideas and content hooks for humans. Spot high-value moments from industry trends, new product updates, events and customer stories, and atomise them across channels: turning one strong idea into content that works hard in multiple places.
• Hold a high bar for quality, accuracy and brand voice across everything you produce, and help set that standard for content that comes from across the team.

• Work in a highly collaborative team. Partner closely with campaign, product marketing, field, digital, and events teams: contributing creative ideas early, shaping briefs, and delivering content that goes beyond the ask where you can.
• Build relationships with subject matter experts, peers, and partners across the business. Get insights and draw out their knowledge to translate it into content that is credible, specific, and genuinely useful to target personas.
• Work closely with Marketing peers to promote, repurpose and distribute content across channels to drive usage and impact.

• Be data-driven. Track and interrogate content performance using GA4 and other tools. Understand why things work (or don’t) and use the insight to continuously improve.
• Embrace AI tools across the entire content process - research, ideation, drafting, repurposing, analysis etc to scale your output and impact. Build smarter workflows that improve efficiency, free up time to focus on quality, and share what you learn.

• Experience: 5 to 7 years of B2B content marketing experience, ideally in B2B SaaS or enterprise technology
• Copywriting: Proven ability to take complex technical content (smart data capture, vision AI, enterprise software) and turn it into copy that engages and converts senior audiences. Strength in compelling messaging and creative hooks. Portfolio of impactful long-form pieces.
• AI fluency: Actively using AI today across research, ideation, drafting and repurposing. Ideally building custom GPTs or AI-led workflows. You understand how AI is restructuring enterprise content marketing, not just the tooling change.
• SEO and GEO/AEO: Confident producing content that ranks in search and wins in answer engines (ChatGPT, Perplexity and others)
• Data fluency: Genuinely curious about content performance. Interrogates why things work or don't, and uses GA4 or similar to optimise.
• Multi-format versatility: Comfortable producing long-form pieces, ABM and campaign assets, event narratives and sales enablement content
• Enterprise audience: Has produced content for senior buyers and committees at large global organisations
• Working approach: Hands-on craftsperson who can switch between delivering to a brief and leading content-led initiatives end-to-end. Self-starting, pragmatic and helpful. 
• Domain: Retail experience is a plus, or adjacent industry such as logistics, supply chain, MarTech, IoT, enterprise CV/AI or fintech-for-retail
• Education: Degree in Marketing, Business, Advertising, PR, Journalism or equivalent work experience
• Language: Fluent business English with exceptional written communication