Senior Specialist, CRM & Marketing Automation

Charlottesenior

MarketingSales

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Quick Summary

Key Responsibilities

Design and execute customer engagement journeys using Salesforce and Salesforce Marketing Cloud (SFMC), including welcome series, re-engagement, and loyalty campaigns.

Technical Tools

MarketingSales

Here at Scout Motors, we're carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and trucks and will do so once again.

But Scout is more than just a brand, it’s a legacy steeped in a culture of exploration, caretaking, and hard work.

The Scout brand is all about respect. Respect for the past and the future by taking an iconic American brand that hasn’t been around for a while, electrifying it, digitizing it, and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. Respect for both work and play, with vehicles that are equally at home at a camp site, a job site, or on a Tuesday commute. And respect for our customers by developing two powertrains that meet their requirements — an all-electric powertrain as well as the Harvester™ range extender powertrain which includes a built-in gas-powered generator with an estimated 500 miles of combined range.

At Scout Motors, we empower our talented, inclusive, and entrepreneurial teams to innovate. What makes a Scout employee? Someone who is a visionary and a leader, who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go-getter with unrivaled passion.

Join us at Scout Motors and be part of shaping the future of transportation. If you're ready to drive change and make history, apply now!

Responsibilities

~1 min read

Become part of an iconic brand that is set to revolutionize the electric pick-up truck & rugged SUV marketplace by achieving the following:

→Design and execute customer engagement journeys using Salesforce and Salesforce Marketing Cloud (SFMC), including welcome series, re-engagement, and loyalty campaigns.
→Partner with cross-functional teams to develop CRM strategies that support acquisition, retention, and conversion goals.
→Manage agency partners supporting CRM execution, ensuring alignment with brand strategy, campaign timelines, and performance KPIs.
→Collaborate with Data & Analytics to enrich customer profiles through data appending and segmentation strategies.
→Support monthly data appends and hygiene efforts to maintain CRM integrity and improve personalization.
→Work closely with the Digital and Creative teams to develop compelling content and assets for CRM campaigns.
→Monitor and analyze campaign performance, customer behavior, and engagement metrics to optimize journeys and improve ROI.
→Assist in the migration and optimization of email programs within SFMC, ensuring seamless execution and reporting.
→Contribute to the development of dashboards and reporting tools to track CRM effectiveness and share insights with stakeholders.

Requirements

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To be considered for career opportunities at Scout Motors, applicants must be 18 years of age or older.
Residing in San Francisco: Pursuant to the San Francisco Fair Chance Ordinance, Scout Motors will consider for employment qualified applicants with arrest and conviction records.
Residing in Los Angeles: Scout Motors will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance.
Residing in New York City: This role is not eligible for remote work in New York City.

Scout Motors is committed to employing a diverse workforce and is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, pregnancy, or any other characteristics protected by law. Scout Motors is committed to compliance with all applicable fair employment practice laws. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact ScoutAccommodations@scoutmotors.com.