Consumer Insights Manager

· Shape Strategy at the Top: Present complex insights to SharkNinja executives, including the CEO, CCO, and EVPs, using expert storytelling to influence product development and marketing strategies.

· Be the Consumer Advocate: Identify unmet needs, observe the non-obvious, and guide early-stage product development to create groundbreaking innovations.

· Drive Innovation: Translate consumer feedback, including latent needs and dissatisfaction, into actionable recommendations that transform product features and offerings.

· Lead with Expertise: Operate autonomously as a Subject Matter Expert in consumer insights, synthesizing complex data into a clear, strategic narrative.

· Own Research Execution: Develop, manage, and execute research plans, ensuring they align with budgets and organizational goals.

· Develop an Unstoppable Team: Set up your team for success, and cultivate their ongoing growth and development.

· Insights Mastery: Deep expertise in qualitative and quantitative methodologies, with a track record of designing innovative research approaches.

· Executive Presence: Confidence and clarity when presenting insights to senior leaders, driving alignment across stakeholders.

· Early-Stage Vision: Experience shaping product directions in early development phases, balancing consumer needs with business opportunities.

· Strategic Mindset: Ability to balance big-picture thinking with attention to detail, synthesizing data from various sources into actionable strategies.

· Adaptability: Thrives in fast-paced, ambiguous environments, leveraging experience to create paths forward where none exist.

· Mentorship: Proven track record of cultivating talent, invested in team success and fostering the team’s accountability

· Active Listener and Clear Communicator: Fosters teamwork, builds trust, clearly communicates insights—data and impact—and drives product improvements and marketing strategy based on consumer feedback and market needs.

· Time Management: Ability to set the team’s direction to deliver on business asks as well as own research deliverables from end to end

· Required: Willingness to be in-office 3 days a week to foster collaboration and impact.

· Bachelor’s degree in Marketing, Psychology, or a relevant quantitative field.

· 5–10 years of consumer research experience, with CPG industry experience preferred.

· Expertise in methodologies such as Concept Testing, TURF, Pricing Sensitivity Studies, and Packaging Tests.

· Proven ability to moderate focus groups and conduct one-on-one interviews.

· Experience with IHUTs and online/in-store shelf assessments.

At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

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