CRM Director

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Are you a CRM leader who genuinely *loves* CRM? Someone who lives in the detail, thrives on solving hard problems, and gets a kick out of a challenge nobody else wants to touch?

We're looking for a CRM Director to own and drive our Northern Europe CRM Programme — a hands-on, strategic leader who can set the vision across multiple country programmes while staying close enough to the detail to make every campaign, journey, and data flow work brilliantly.

This is a pivotal, performance-led role focused on driving revenue through the CRM channel — sweating the customer database, uncovering every opportunity within it, and turning data into growth. You'll bring creativity, a can-do attitude, and real passion — and you'll build a high-performing team that shares it.

• →Own the Northern Europe CRM Programme – Take full ownership of CRM strategy and delivery across multiple markets, balancing a consistent regional vision with the local nuance each country needs.
• →Revenue driving CRM Strategy – Develop and execute a roadmap that maximises revenue from the CRM channel, seeking out and unlocking every opportunity in the customer database — the right message to the right customer at the right time, in every country.
• →Automated Personalisation – Lead the automation of cross-channel messaging across email, SMS, push, and on-site personalisation to create seamless, relevant experiences at scale.
• →Mentor & Grow the Team – Lead, coach, and develop a team of CRM Executives, upskilling them, setting high standards, and building a genuinely data-driven, high-performing culture.
• →Multi-Market Delivery – Coordinate and align CRM programmes across countries, sharing best practice, driving consistency where it matters, and localising where it counts.
• →Data-Led, Revenue-Focused Decision Making – Define the CRM performance and revenue metrics that matter, interrogate the database to spot untapped opportunities, and turn insight into measurable commercial results.
• →CDP & Tech Innovation – Be the internal expert on Bloomreach, embedding best practice in segmentation, automation, and personalisation.
• →Stakeholder Collaboration – Partner with Marketing, Data, and Digital teams to align CRM with wider business objectives and keep everything customer-first.

• A genuine passion for CRM – You love this discipline, stay on top of what's new, and bring energy and creativity to everything you build.
• Experienced CRM Leader – Proven track record in a senior CRM role, ideally in a fast-paced, digital-first or e-commerce environment, managing programmes across multiple markets.
• Detail-Oriented & Creative – Equally comfortable setting strategy and rolling your sleeves up in the detail, with the creativity to make campaigns stand out.
• A Problem Solver with a Can-Do Attitude – You see obstacles as puzzles to crack, and you love the challenge of getting things done.
• Bloomreach Expertise – Extensive hands-on experience with Bloomreach (Exponea) or a similar CDP, and a deep understanding of how to maximise its potential.
• CDP & Data-Driven Approach – Strong background in Customer Data Platforms, data analysis, segmentation, and customer insight.
• Marketing Automation Specialist – Expertise in automated customer journeys, lifecycle marketing, and CRM campaign optimisation.
• Omni-Channel CRM Knowledge – Experience delivering cross-channel CRM strategies integrating email, SMS, push, and paid channels for maximum impact.
• Performance & Revenue Focus – A commercial mindset with a track record of driving revenue through CRM, spotting opportunities in the customer database, and treating CRM as a growth channel.
• Analytical Mindset – Proficiency in SQL, Power BI, and other reporting tools to extract insight and inform decisions.
• Strong Communicator & Leader – Able to influence stakeholders, present insight persuasively, and mentor a team to CRM excellence across markets.

At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

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