Digital Merchandising Manager – Allegro

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

The Digital Merchandising Manager – Allegro is responsible for optimising how SharkNinja products appear, rank and convert on Allegro. This role leads the creation and optimisation of product content, improves search visibility through platform SEO, and ensures a best-in-class product experience for customers across the Allegro platform.

• →Experience in digital content management and SEO, ideally within ecommerce or consumer goods.
• →Experience working with Allegro Vendor or Seller platforms.
• →Strong understanding of Allegro search behaviour, content optimisation and conversion drivers.
• →Ability to analyse data and use insights to improve content performance.
• →Highly organised with strong attention to detail.
• →Comfortable working in a fast-paced, deadline-driven environment.
• →Bachelor's degree (or equivalent experience) in Marketing, Digital Marketing or a related field.

#Li-hybrid

• Manage the setup and optimisation of product listings on Allegro, including product titles, bullet points and descriptions, SEO keyword optimisation, product imagery and video assets, and enhanced brand content.
• Ensure all listings clearly communicate product benefits and support strong conversion performance.

• Partner with Sales, Category Marketing and local market teams to support new product launches on Allegro.
• Ensure each launch includes fully optimised product content, accurate product information and compelling visual assets.

• Monitor product listing performance and continuously improve content based on data and customer behaviour.
• Use keyword insights and search performance data to improve product discoverability and search ranking.
• Conduct A/B tests using available platform experimentation tools to evaluate content effectiveness and implement improvements.

• Manage and optimise SharkNinja's brand presence on Allegro, including brand store pages and brand content, to support product discovery and reinforce brand messaging across categories.

• Monitor product ratings and customer reviews on key product lines.
• Identify recurring feedback or questions and work with cross-functional teams to improve product messaging and content clarity.

• Work closely with Sales, Category Marketing and local market teams to ensure product content aligns with product positioning, campaign messaging and launch plans.

• Manage and support a Marketing Executive, providing guidance on content execution, prioritisation and performance development.

• Improved product discoverability through stronger SEO and keyword strategies.
• Increased conversion rates through optimised product content.
• High-performing product launches on Allegro.
• Consistent, scalable content frameworks across the platform.
• Data and experimentation used to continuously improve content performance.

At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

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