Performance Marketing Analyst

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. 

AI at SharkNinja 

At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in. 

Overview 

The Performance Marketing Analyst is a critical role as a part of an integrated SharkNinja analytics & media team and essential in driving the profitable growth of the business. You will collaborate to maintain the strategy, development, and execution of paid marketing campaigns across the SharkNinja portfolios. 

You'll coordinate with other channel owners on the Digital Media team as well as other departments such as Digital Experience, Brand, Product Marketing, Research and UX,  Finance and more to keep activations collaborative, organized, on schedule and impactful to the growth of the SharkNinja brands. 

This is an excellent position for a Paid Media Analyst looking to grow their skills in performance marketing and optimization in a fast-paced, results-oriented environment and a blue-sky mentality. 

Responsibilities 

• Drive day-to-day analysis of paid campaigns to meet overall ROAS targets and revenue goals 

• Identify and recommend opportunities that challenge the norm to drive more efficient customer acquisition search, social and affiliate. 

• Co-create best in class campaign strategy with the Media Team, that will maximize SharkNinja ROI as well as deliver education and innovation to the business. 

• Collaborate cross-functionally to integrate paid campaigns with omni-channel strategy and plans. 

• Provide reporting and insights on all campaigns and forecasting for new product launches. 

• Manage timelines, budgets, forecasts, billing, and deliverables with key partners and agencies. 

Requirements 

• Bachelor's degree 

• Positive, professional, enthusiastic, and team-oriented attitude 

• 2-3 years of analytics or paid media experience, with a strong preference for performance analytics experience, either at a brand or an agency 

• Proactive, resourceful, and driven problem solver. Able to analyze data to find unique and insightful ways to help improve campaign efficiencies and grow the business 

• Attention to detail and ability to multi-task. Must be organized, proactive and able to work in a fast-paced, dynamic environment 

• Experience in SQL and Google Analytics 

• Fluency with Microsoft Office Suite/Excel a must. 

At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

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