Sr. Copywriter

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

At SharkNinja, we don't just launch products—we build category-defining brands that change how people live. Every product begins with breakthrough engineering. But engineering alone doesn't create desire. The story does.

We're looking for a highly conceptual, strategically minded Senior Copywriter who thinks like a Creative Strategist and builds ideas long before they become campaigns. This isn't a role for someone who waits for a brief. It's for someone who helps write it.

Operating from our state-of-the-art Creative Design Hub in Manhattan's Flatiron District, you'll work at the intersection of consumer behavior, industrial design, engineering, and culture to uncover the emotional insight hiding inside technical innovation. You'll help define what products are called, what they stand for, how they show up in the world, and why people will obsess over them.

The ideal candidate doesn't just write beautiful copy. They transform complex technology into simple, unforgettable human stories that shape everything from packaging and retail to television, social, e-commerce, launch events, and beyond.

Partner with Product Marketing, Industrial Design, Engineering, Consumer Insights, and Executive Leadership to uncover the product's most ownable story before advertising ever begins. Translate technical innovation into compelling human truths and develop strategic messaging platforms that influence every customer touchpoint—from product naming and packaging to retail displays, launch films, Amazon PDPs, and integrated campaigns.

The best SharkNinja products solve incredibly technical problems.

Your job is to make people care.

Whether it's a revolutionary suction architecture, a smarter cooking technology, a new beauty innovation, or an entirely new category, you'll uncover the emotional insight hiding inside the engineering and transform it into ideas people immediately understand, remember, and want to share.

Lead the development of breakthrough creative platforms that scale seamlessly across television, OTT, retail, e-commerce, Amazon, paid social, experiential, PR, packaging, product launches, and emerging media.

Develop ideas that are culturally relevant, strategically grounded, and capable of living across every consumer touchpoint—not just a single campaign.

Write clear, persuasive, culturally fluent copy that feels unmistakably SharkNinja.

From product naming and positioning to manifesto writing, launch campaigns, TV scripts, social content, retail messaging, packaging, keynote presentations, and executive storytelling, you'll help define and protect the voice of our brands across the globe.

Great product stories don't begin with copy.

They begin with an idea.

Partner closely with Creative Directors, Designers, Art Directors, and Motion teams while using AI-powered visual concepting to rapidly prototype key visuals, storyboards, demonstrations, product experiences, and campaign territories. You'll help shape the story visually from its earliest stages—not simply write to finished designs.

Partner with Creative Directors and production teams throughout scripting, pre-production, filming, post-production, and launch execution to ensure the original strategic idea survives every stage of development.

Leverage frontier AI tools—including ChatGPT, Claude, Gemini, and emerging creative models—as creative partners, not shortcuts.

Use AI to accelerate research, uncover consumer insights, explore naming territories, pressure-test positioning, generate strategic alternatives, prototype campaign concepts, visualize ideas, and rapidly iterate across copy and creative directions.

The ideal candidate knows how to ask extraordinary questions, synthesize hundreds of possibilities into a few breakthrough ideas, and use AI to spend less time generating options—and more time making better creative decisions.

Mentor and inspire junior creatives while fostering a culture of curiosity, experimentation, craftsmanship, and fearless thinking. Give thoughtful feedback, challenge conventional solutions, and help build an environment where the best ideas win.

• An exceptional conceptual thinker who naturally sees the story inside the product.
• Equal parts strategist, storyteller, and creative problem solver.
• Obsessed with human behavior, culture, design, and technology.
• Comfortable navigating ambiguity and helping define the problem—not just solving it.
• Equally excited by product naming, campaign platforms, manifesto writing, packaging, television, social, retail, and emerging media.
• Naturally collaborative with designers, marketers, engineers, filmmakers, and executive leadership.
• AI-native, constantly exploring new tools and workflows that make ideas stronger, faster, and more impactful.
• Thrives in a fast-moving environment where categories are invented—not inherited.

They live somewhere between engineering, human behavior, industrial design, and culture.

We're looking for someone who can connect those dots. Someone equally comfortable naming a product, writing a launch campaign, prompting AI to generate a hundred strategic directions before lunch, building visual concepts that help ideas come to life, and standing on set making sure the original story survives production.

If you think in systems instead of headlines, obsess over human insight, and use AI to expand your creativity rather than replace it, you'll thrive here.

Because at SharkNinja, we're not just creating ads.

We're defining how the world experiences innovation.

• At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

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