Shopback 23mo ago

Brand Creative Designer

Malaysia·Kuala LumpurFull-timemid

OtherCreative Designer

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Quick Summary

Overview

Our Journey The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025, the Group continued its global growth with its expansion into North America.

Key Responsibilities

We’re looking for a Brand Creative Designer to strengthen our centralised brand and narrative capability within the Regional Marketing team.

Requirements Summary

Experience across both offline and digital channels (OOH, social, paid media, CRM, app/web). Familiarity with AI-powered creative tools to enhance productivity and experimentation. Proficiency in additional languages to support regional storytelling.

Technical Tools

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The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$800 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

Brand Stewardship & Visual Leadership

Translate brand strategy into scalable visual systems and integrated campaign platforms.

Develop, refine, and maintain brand guidelines that work across 13 markets.

Elevate design and visual standards across touchpoints through strong typography, layout, colour systems, and hierarchy.

Safeguard and evolve ShopBack’s identity while enabling thoughtful market flexibility.

Narrative & Messaging Frameworks

Craft strong, insight-led brand copy and narrative frameworks that articulate our value proposition clearly.

Build messaging systems that align regional direction with local nuance.

Ensure tone of voice consistency across campaigns, product launches, and growth initiatives.

Campaign & Commercial Impact

Develop compelling visuals assets for integrated marketing campaigns across channels.

Partner with Growth teams to deliver performance-driven creative that balances bold storytelling with measurable outcomes.

Cross-Functional Collaboration

Work closely with Growth, Product, Commercial, and Local Market teams to align creative with business priorities.

Present and articulate creative rationale confidently, influencing stakeholders through clarity and strategic thinking.

Creative & Execution Excellence

Deliver high-quality creative at speed, with exceptional attention to detail.

Build repeatable systems that increase velocity without compromising brand integrity.

Innovation & Creative Evolution

Push creative boundaries while maintaining brand coherence.

Leverage AI-powered tools to enhance ideation, production, and experimentation.

Minimum 2-3 years of relevant design experience, ideally in a fast-paced e-commerce, tech, or agency environment.

Strong narrative brand copywriting skills with the ability to translate strategy into compelling messaging frameworks.

Proven experience in brand system design and guideline development.

Strong visual fundamentals (typography, layout, colour theory, visual hierarchy) with the ability to craft visual narratives and articulate design rationale .

Experience developing integrated, commercially-driven campaigns.

Ability to confidently present and defend creative rationale to cross-functional stakeholders.

High attention to detail with the ability to thrive in a fast-paced growth environment.

Ability to balance bold creative thinking with disciplined brand consistency.

Nice to Have

Experience across both offline and digital channels (OOH, social, paid media, CRM, app/web).

Familiarity with AI-powered creative tools to enhance productivity and experimentation.

Proficiency in additional languages to support regional storytelling.

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
Hunger - We value hard work, and having relentless drive.
Speed - We move fast and have a bias for action, all to deliver maximum impact.
Impact - We focus on results, always aiming for the best possible outcomes and timelines.
Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on your performance.
Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!