Campaign Marketing Specialist

Australia·SydneyFull-timemid

MarketingMarketing Specialist

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Quick Summary

Overview

Our Journey The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025,

Technical Tools

MarketingMarketing Specialist

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$800 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

Lead the planning, execution, and optimisation of campaign and CRM initiatives across owned channels (app, website, email, push)

Own delivery of initiatives secured by our BD team, taking them to market within ShopBack’s brand guidelines and tone of voice

Independently analyse performance data to identify opportunities, issues, and priorities

Design and run experiments to improve acquisition, engagement, frequency, and retention, and assess results quickly

Partner closely with commercial, CRM, data, graphic design, and operations teams to deliver campaigns end-to-end

Make recommendations and decisions with incomplete information and tight timelines

Clearly communicate insights, learnings, and recommendations to stakeholders

Identify and drive improvements in processes, ways of working, and campaign effectiveness

You own campaign and CRM outcomes and can clearly articulate why initiatives worked or didn’t.

You’re confident making judgement calls, prioritising impact over volume, and adapting plans when data or circumstances change.

You actively look for ways to improve results, not just execute briefs, and are motivated by moving real business metrics.

You have around 3–5+ years’ experience in marketing, campaigns, CRM, or growth, ideally in a digital, tech, e-commerce, or similarly fast-paced environment.

You bring strong analytical thinking and are comfortable working with performance data.

You can explain your reasoning clearly to stakeholders across functions and regions, while remaining open to alternative perspectives and feedback.

You operate with high ownership, manage multiple priorities effectively, and stay clear-headed under pressure.

You maintain high attention to detail and actively champion brand standards and tone of voice.

You have a growth mindset, are comfortable testing and learning fast, and use AI tools intentionally to improve efficiency, decision-making, and output quality.

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
Hunger - We value hard work, and having relentless drive.
Speed - We move fast and have a bias for action, all to deliver maximum impact.
Impact - We focus on results, always aiming for the best possible outcomes and timelines.
Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on your performance.
Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!