Growth Marketing Manager

San FranciscoFull-Time Exemptmid

MarketingGrowth Marketing Manager

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Quick Summary

Overview

At Side, we believe everyone should own their path. Side partners with top-producing real estate professionals to help them own and operate their own boutique real estate companies, without the legal,

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MarketingGrowth Marketing Manager

At Side, we believe everyone should own their path.

Side partners with top-producing real estate professionals to help them own and operate their own boutique real estate companies, without the legal, regulatory, or operational complexity of running a traditional brokerage. As a pioneer in the Brokerage-as-a-Service model, Side provides a proprietary platform that increases efficiency, strengthens client relationships, and enables entrepreneurs to focus on what they do best — selling real estate and growing their businesses.

Headquartered in San Francisco and backed by more than $300 million from top-tier venture capital firms, Side is recognized as one of the most innovative and fastest-growing companies in real estate. At Side, you’ll work alongside experienced industry leaders and world-class engineers to help shape the future of real estate and empower exceptional professionals to thrive as business owners.

About the Role

~1 min read

We’re looking for a hands-on, execution-oriented Growth Marketing Manager to build and run our growth engine. This is not a strategy-only role. You will personally design, launch, optimize, and report on campaigns, while also setting direction and building scalable systems for long-term growth.

This role sits at the intersection of demand generation, lead generation, ABM, performance marketing, and community led growth. You’ll own the full funnel from first touch to qualified pipeline and turn trusted relationships, communities, and partners into measurable revenue.

You’ll work closely with Sales, Customer Success, Product, and Revenue Operations to ensure tight GTM alignment, clean handoffs, and clear attribution from campaign to pipeline. This role is ideal for a senior marketer who enjoys both owning and doing.

This is a hybrid role based in our San Francisco headquarters. To foster collaboration and maintain our fast-paced culture, we require 2 days per week in the office.

We serve a highly discerning, relationship-driven customer base—the top 1–5% of professionals in competitive, high-value markets. Our clients are entrepreneurial, brand-conscious, and deeply connected within their communities. They value trust, reputation, and personalization, and expect a high-touch, concierge experience. Marketing to this audience requires credibility, precision, and a deep understanding of how influence and networks drive decisions.

Personally own and execute demand generation programs that drive qualified pipeline and revenue

Build and launch integrated campaigns across ABM, inbound, lifecycle, and performance channels

Actively manage targeting, messaging, creative testing, and conversion optimization

Partner directly with Sales to define ICPs, target accounts, campaign priorities, and pipeline goals

Own lead flow, scoring, and handoff to Sales to ensure quality and conversion

Design, launch, and run community-led growth initiatives including ambassador, referral, and revenue-share programs

Actively cultivate relationships with customers, partners, and professional communities

Create and execute campaigns leveraging events, partnerships, thought leadership, and grassroots channels

Grow and engage a network of advocates and partners that drive trust-based acquisition

Translate community insights into actionable marketing, product, and customer experience improvements

Coordinate and support execution of marketing events, including field, partner, and annual conference, aligning efforts to drive demand generation and qualified pipeline.

Hands-on ownership of ABM strategy and execution for high-value, relationship-driven accounts

Collaborate closely with Product Marketing and Content to create personalized, high-impact campaigns

Ensure messaging consistency and executional alignment across marketing, sales, and customer success

Turn GTM strategy into concrete, executable campaigns tied to revenue outcomes

Directly manage campaign performance, attribution, and reporting across channels

Build dashboards and reporting frameworks to track funnel health, ROI, and growth efficiency

Optimize campaigns through continuous testing, iteration, and data-driven insights

Own and operate the marketing tech stack, automation, and CRM integrations

Partner with RevOps and Sales Ops to maintain clean data, accurate attribution, and strong pipeline visibility

5+ years of relevant experience with a strong track record of hands-on execution

Deep expertise in demand generation, ABM, community/network-led growth, and performance marketing

Proven ability to personally run campaigns while building scalable systems and processes