Senior Marketing Specialist

Position Summary

The San Jose Sr. Marketing Specialist is responsible for developing local marketing activities with a strong focus on leading and supporting pursuits that drive new business. This includes creating high quality proposals, presentations, branded materials, public relations content, and other key marketing deliverables that help position the company competitively. In this role, you will ensure that all materials produced and shared internally or externally reflect the highest level of quality, alignment, and differentiation in the marketplace. The ideal candidate is able to handle work that requires rapid turnaround times and strict deadlines, while maintaining accuracy, organization, and attention to detail. In addition, this person will mentor marketing assistant(s) / marketing specialist(s) as necessary. This position will report to the Regional Marketing Manager. 

As a Sr. Marketing Specialist, you will serve in the following areas:

• Manage the full pursuit process including proposals, RFP responses, qualifications packages, and interview presentations.
• Write compelling custom content, develop visuals/infographics, and design assets such as resumes, project sheets, and custom proposal pages.
• Coach Operations teams on interview messaging and structure. Conduct post interview debriefs and prepare follow up materials.

• Coordinate all project marketing efforts including custom jobsite signage, ordering swag / logowear, client gifts, project photography and videography, and other promotional assets.
• Coordinate with third party vendors to schedule professional photography and videography.
• Develop case studies to market the company’s project portfolio through written content and visuals.

• Maintain the CRM database and ensure accuracy of project and client information.
• Support bid and resource reporting along with related meetings.
• Assist with client survey processes.

• Draft and submit press releases, award submissions, and people on the move announcements.
• Track media coverage and support companywide PR efforts.

• Support the development of branded materials, following companywide brand standards

• Assist with planning and executing internal and external events such as sponsorships, client gatherings, networking events, and recruiting activities.
• Coordinate vendors and create supporting presentation materials.
• Represent Skyline at company and industry hosted events.

 

• Brainstorm and develop content with the Regional Marketing Manager and Branding team.
• Produce written content for biographies, project stories, website updates, social media, and internal messaging.

 

• Participate in the annual marketing planning process.
• Stay current on industry trends and share new ideas to elevate marketing initiatives.
• Collaborate with regional and companywide marketing teams to coordinate workload and maintain brand alignment.

• Is creative and passionate about visual storytelling.
• Thrives in a collaborative and fast paced environment.
• Communicates clearly and professionally with all levels of the organization.
• Takes initiative and approaches challenges with a positive mindset.
• Manages competing deadlines with accuracy and confidence.
• Handles sensitive information with discretion.