Event and Tradeshow Coordinator

We are a fast-growing retail and wholesale distribution business operating in a high-performance warehouse and operational environment. Our people are at the heart of what we do, and we are looking for a hands-on Event & Tradeshow Coordinator to support our warehouse and operational teams.

We are seeking a proactive and detail-oriented Event & Tradeshow Coordinator to take ownership of all brand-facing events, including tradeshows, retail activations, and client events.

The ideal candidate is highly organised, commercially aware, and confident managing end-to-end event execution. This role combines planning, coordination, and hands-on delivery to ensure all events are impactful, well-executed, and aligned to business objectives.

• Plan and execute end-to-end tradeshow participation.
• Manage client events, product launches, and brand activations.
• Ensure all events deliver against clear commercial objectives.

• Translate business goals into clear event and activation plans.
• Define target audience, messaging, and product focus for each event.
• Ensure all activations align with brand strategy and positioning.
• Collaborate with internal teams to ensure consistency and impact.

• Source and manage suppliers, including stand builders, AV teams, and logistics providers.
• Ensure all vendors deliver according to brief, budget, and timelines.
• Manage supplier communication and performance.

• Work with design teams to develop high-impact exhibition stands and layouts.
• Ensure effective product display, customer flow, and engagement.
• Oversee on-site setup, execution, and breakdown.

• Manage all event logistics, including:
  • Equipment, furniture, and branding
  • Stock and product requirements
  • Staffing and on-site coordination
• Identify risks and implement contingency plans.
• Ensure smooth and professional execution at all times.

• Manage event budgets and track spend.
• Ensure cost control while maintaining quality execution.

Track and report on:

Leads generated

Engagement levels

Sales impact

Return on investment (ROI)

• Work closely with marketing, sales, product, and digital teams.
• Ensure events are aligned with broader campaigns and initiatives.
• Support integrated brand and product strategies.

• Compile post-event reports including performance metrics and insights.
• Provide recommendations to improve future events.
• Continuously optimise execution and outcomes.

• 3–5 years’ experience in events, activations, or tradeshow coordination.
• Proven experience managing large-scale events or exhibitions.
• Experience in retail, consumer electronics, or FMCG is advantageous.
• Strong project management and organizational skills.
• Ability to manage multiple events simultaneously.

• Based in Johannesburg (travel required)
• Weekend work may be required depending on event schedules