Braze CRM Manager - 21425

Data Stream Connection: Partner with technical and engineering teams to ensure clean API integrations, event tracking, and custom attribute passes between our booking engine, venue systems, and Braze.

A/B Testing & Optimization: Design and execute structured A/B and multivariate tests (subject lines, timing, copy variants, channel mix) to optimize open, click, and re-booking conversion rates.

Rapid Issue Resolution: Serve as the primary technical point of contact for same-day troubleshooting, campaign bug fixes, and data sync resolution—ensuring zero downtime during peak mid-to-late week booking windows.

Braze Mastery: Proven, hands-on experience building, managing, and troubleshooting campaigns and Canvas flows directly inside Braze (candidates whose experience is limited strictly to HubSpot, Salesforce Marketing Cloud, or Klaviyo will not qualify).

Liquid Syntax Proficiency: Advanced proficiency writing and debugging Liquid code for dynamic content personalization within messaging templates.

Data & Technical Literacy: Deep technical understanding of API payloads, event tracking, custom attributes, event properties, and how data syncs between external SaaS platforms and Braze.

Execution & Tactical Focus: Strong "doer" mindset—while creative assets, copy, and visual designs are provided by internal marketing leads, you will own technical assembly, data mapping, QA testing, and execution.

Time Zone Alignment: Full daily availability to work dedicated full-time hours matching 9:00 AM – 5:00 PM US Eastern Time (ET).

Security Compliance: Willingness to operate within secure enterprise remote desktop environments (e.g., enterprise secure browsers) following standard compliance protocols (SOC 2, ISO 27001, GDPR).

Prior experience managing CRM campaigns for location-based entertainment, multi-location retail, hospitality, gaming, or event-driven consumer brands.

Familiarity with connecting venue-level POS, ticketing, or custom booking systems with central marketing automation hubs.

Execution Accuracy & Velocity: Flawless technical deployment of Canvas flows and dynamic Liquid templates without campaign errors or data breaks.

Conversion & Re-Booking Impact: Demonstrable improvements in player repeat visit frequency, email/SMS click-through rates, and lifecycle retention metrics.

System Health & Resolution Speed: Rapid resolution of same-day campaign bugs and data sync flags during peak operational periods.