Media Buyer - 18782

Location: Remote
Employment Type: Full-Time (Contractor)
Working Hours: Overlap with U.S. time zones preferred
Reports To: Marketing Leadership

We are a fast-growing e-commerce operator building and scaling a portfolio of consumer brands, primarily across Amazon and direct-to-consumer (DTC) channels.

Our focus is on driving profitable growth through performance marketing, creative testing, and data-driven decision-making.

We are seeking a highly analytical and performance-driven Media Buyer to own and scale paid acquisition across Meta (Facebook/Instagram) and Google Ads.

This role is responsible for:

• Campaign execution and optimization
• Budget allocation and scaling
• Performance tracking and reporting

You will work closely with a Creative Strategist to test and scale winning creatives and campaigns.

• Build, launch, and manage campaigns across:
  • Meta Ads (Facebook & Instagram)
  • Google Ads (Search, Display, YouTube)
• Structure campaigns for scalability and performance
• Continuously test audiences, creatives, and bidding strategies

• Monitor key performance metrics such as:
  • CPA / CAC
  • ROAS
  • CTR, CVR, CPC
• Optimize campaigns daily to improve efficiency and scale
• Identify winning campaigns and allocate budget accordingly

• Manage and allocate ad spend across multiple brands and campaigns
• Scale profitable campaigns while maintaining efficiency targets
• Adjust spend dynamically based on performance trends

• Analyze performance data and identify trends
• Build and maintain performance reports and dashboards
• Provide actionable insights to improve campaign results

• Work closely with the Creative Strategist to:
  • Test new creative concepts
  • Provide feedback on what’s converting
  • Iterate quickly on winning ads

• 3–6+ years of experience managing paid media campaigns
• Deep expertise in:
  • Meta Ads Manager
  • Google Ads
• Proven track record of scaling campaigns profitably
• Strong understanding of performance marketing metrics
• Experience in DTC / e-commerce environments
• Strong analytical and data-driven mindset

• Experience managing multi-brand portfolios
• Familiarity with tracking tools (GA4, Triple Whale, Hyros, etc.)
• Experience with landing page optimization
• Basic understanding of creative strategy

• Campaigns consistently hit or exceed ROAS targets
• Scalable growth across paid channels
• Clear, data-driven decision-making
• Strong collaboration with creative team leading to improved performance

• Analytical and performance-focused
• Proactive and results-driven
• Detail-oriented with strong execution skills
• Comfortable working in a fast-paced testing environment