Performance Marketing Manager

Sonatype is the software supply chain management company that invented componentized software development and pioneered the software supply chain category. As leaders in the open-source community and the DevSecOps industry, we run the world’s largest repository of Java open-source components—Maven Central.

 

Our groundbreaking, full-spectrum platform empowers customers to rapidly create, deploy, and maintain innovative software at scale, all while aligning directly to their business needs. Trusted by more than 2,000 organizations—including 70% of the Fortune 100—and over 15 million software developers, Sonatype’s tools and guidance help deliver exceptional, secure software.

 

From inventing modern artifact management with Nexus Repository to introducing the world’s only solution that halts malicious open-source malware in its tracks, we’re committed to constant innovation. We leverage AI/ML to give our clients, developers, and the industry complete confidence in the quality, automation, and security of their software. Learn more at www.sonatype.com

We’re looking for a data-driven and execution-focused Performance Marketing Manager to help scale and optimize our account-based and digital marketing programs. This role is ideal for someone with strong experience managing performance-focused campaigns in a B2B SaaS or technology environment who understands how to measure impact, optimize performance, and partner closely with Sales and Revenue teams.

You’ll own campaign execution, reporting, optimization, and performance analysis across digital channels and ABM initiatives. The ideal candidate is analytical, operationally strong, comfortable working independently, and experienced using platforms like Salesforce and 6sense to drive measurable business outcomes.

This is an individual contributor role for someone who enjoys owning programs end-to-end and making measurable impact through data, experimentation, and continuous optimization.

Plan, execute, and optimize multi-channel digital marketing and ABM campaigns targeting key accounts and audiences

Partner closely with Sales and Revenue teams to align campaign execution with pipeline and revenue goals

Manage campaign reporting and performance analysis using Salesforce, 6sense, and related marketing technologies

Monitor campaign KPIs including engagement, conversion rates, pipeline influence, attribution, and ROI

Build and maintain scalable reporting frameworks and dashboards to support performance visibility and decision-making

Analyze campaign performance and continuously optimize targeting, messaging, channels, and spend allocation

Leverage AI tools and automation to improve campaign execution, monitoring, personalization, and measurement

Support demand generation initiatives across paid digital channels, nurture programs, and ABM strategies

Ensure operational excellence around campaign setup, tracking, attribution, and data quality

Collaborate cross-functionally with Marketing Operations, Content, Product Marketing, and Sales stakeholders

Stay current on performance marketing trends, digital technologies, and B2B demand generation best practices

Experience running digital marketing and ABM campaigns in a B2B SaaS or technology-focused environment

Solid hands-on experience with Salesforce and 6sense reporting, analytics, and campaign measurement

Strong understanding of performance marketing metrics, campaign KPIs, attribution, pipeline reporting, and ROI analysis

Experience managing and optimizing paid digital channels and account-based marketing programs

Strong analytical and problem-solving skills with the ability to translate data into actionable insights

Experience partnering closely with Sales organizations and supporting revenue-focused initiatives

Familiarity with AI-powered marketing workflows, automation, and campaign optimization tools

Ability to independently manage multiple priorities and execute in a fast-paced environment

Strong communication, organization, and stakeholder management skills

Detail-oriented mindset with a strong focus on execution and operational accuracy

Experience in high-growth SaaS or cybersecurity organizations

Familiarity with marketing automation platforms and ABM orchestration tools

Experience with intent data platforms and account scoring methodologies

Knowledge of paid media strategy including LinkedIn, Google, display, and retargeting campaigns

Experience creating executive-level campaign performance reporting

Location in US EST timezone