Director, Integrated Media

• →10–15+ years in integrated or performance & brand media — agency-side, in-house, or a combination of both
• →Proven experience managing large media budgets ($50MM+) with direct accountability for performance outcomes
• →Proven experience managing media agencies: setting direction, holding accountability, and driving results through partners
• →Hands-on expertise across video, paid search, paid social, display, and programmatic
• →Technical fluency in Google Ads, Meta Ads Manager, Google Tag Manager, and conversion tracking
• →Strong analytical instincts with experience in GA4, attribution modeling, and translating performance data into clear business insights for senior audiences
• →Experience in lead generation or direct-response marketing; healthcare or consumer services a plus
• →A collaborative working style with the confidence to drive execution and the judgment to know when to escalate

The right person for this role is commercially minded and biased toward action. They think strategically but are not afraid to get into the details. They are comfortable with ambiguity, confident with data, and skilled at earning trust with senior leaders and agency partners alike.

They do not wait to be told what the problem is. They find it, frame it clearly, and drive toward a solution.

Media is one of the most significant investments Sono Bello makes, and how well we plan, execute, and measure it has a direct impact on growth. With $100MM+ in annual media spend, this role has the scope, the budget, and the senior visibility to make a measurable impact on company performance.

For a media leader who wants genuine ownership inside a high-growth, scaled organization, this is a meaningful career opportunity.