Product Marketing Specialist

Support the Product Marketing Senior Specialist in bringing Spin's products and features to market effectively. This role focuses on executing compelling messaging and go-to-market strategies that translate technical capabilities into clear user value, helping to drive adoption, differentiation, and user relevance within the Mexican market.

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  Support the execution of end-to-end go-to-market (GTM) strategies for new products or features—including assisting with launch frameworks, messaging plans, and rollout marketing tactics.

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  Assist in defining and evolving value propositions that resonate with segmented audiences, drawing on user needs, behavior, and emotional drivers.

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  Develop comprehensive briefs for creative execution, ensuring clarity and alignment with marketing objectives.

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  Execute marketing plans, coordinating implementation with all required areas including social media, PR, paid media, landing pages, trade marketing, and others.

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  Organize and coordinate seasonal marketing campaigns to drive user adoption and transactional growth for Spin.

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  Operate always-on marketing campaigns designed to push product adoption and usage post-GTM launch.

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  Participate actively in various cross-functional squads to develop and implement joint strategies.

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  Collaborate closely with Product, Brand, Growth, Consumer Insights, Media, and CRM teams to ensure feature launches are clear, compelling, and coordinated across all marketing channels.

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  Develop and update messaging guides, battlecards, and content frameworks that inform creative assets, social campaigns, and product onboarding flows.

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  Support the Product Marketing Manager in aligning stakeholders, briefing cross-functional teams, and tracking GTM success for product launches.

• Product/feature adoption rate

• Feature-specific awareness and recall

• Understanding of paid media and CRM KPIs to gauge campaign effectiveness.

• 4-6 years of experience in marketing, product marketing, or a related role, ideally in a B2C tech or fintech company.

• Foundational experience in crafting value propositions, GTM support, and messaging frameworks.

• Strong analytical mindset with the ability to assist in synthesizing user behavior, market dynamics, and competitive data.

• Excellent cross-functional communication skills and a willingness to collaborate with Product, Growth, Creative, Brand, CRM, and other internal teams.

• Ideally familiar with measurement tools like Braze, Mixpanel, or similar analytics platforms.

• Comfortable working in fast-paced, iterative environments with shifting priorities.

• Basic experience in briefing creative and media teams to support product stories.

• Know basic marketing KPIs for paid media and CRM to assess strategy performance.

• Strong organizational skills and attention to detail.

• Proactive and curious attitude, with a drive to research, deep dive into topics, and lead initiatives independently.

• Analytical and critical thinking required