Content Marketing Specialist (B2B)

The B2B Content function is an integral part of SQUAD's Brand & Marketing Department, serving as a centralized content engine that effectively supports global B2B marketing, sales enablement, and corporate brand positioning. Our primary objective is to position SQUAD as a premier engineering partner in areas such as Edge AI, Embedded Systems, IoT, Cloud, and Smart Cameras. We aim to drive lead generation through the creation of high-impact assets, build executive thought leadership, and provide comprehensive support to sales teams with digital collateral.

Our expertise lies in B2B Technical Copywriting, Website & SEO Content Growth, and Thought Leadership & Social Media Marketing. We prioritize full end-to-end ownership of projects, agile planning with 2-week backlogs, and uphold high engineering standards through rigorous self-editing practices. Additionally, we foster cross-functional collaboration to achieve our goals effectively.

The Content Marketing Specialist will play a pivotal role in transforming complex technological concepts into compelling narratives. This position serves as a bridge between technical innovation and strategic communication, focusing on crafting content that effectively engages B2B audiences, supports product adoption, and drives market growth.

• →Own and execute content strategy across the entire buyer journey
• →Create high-impact marketing assets, including website copy, blogs, whitepapers, ebooks, newsletters, and LinkedIn posts
• →Translate complex technical concepts (AI, smart cameras, embedded systems) into digestible content
• →Support ABM campaigns, demand gen initiatives, and thought leadership programs
• →Collaborate with internal experts to extract insights and testimonials
• →Manage the editorial calendar and optimize content for SEO
• →Repurpose long-form content for social, PR, podcasts, and newsletters
• →Partner effectively with design, web, SEO, and sales teams

• Demonstrated ability to comprehend and distill complex technical concepts related to smart security, embedded hardware, or AI vision
• Established portfolio of content, including blogs and whitepapers, specifically aimed at decision-makers
• Proven experience writing for a variety of audiences, including technical buyers and executives, across multiple formats
• Expertise in SEO best practices and utilization of keyword tools
• Experience in ghostwriting for executives or contributing to PR/media initiatives
• Proficiency in leveraging AI tools to enhance content creation while upholding high editorial standards
• Strong storytelling skills, strategic thinking, attention to detail, effective communication, and adaptability in a dynamic environment
• Advanced command of the English language