Senior Product Manager, Commerce

At Squarespace we empower our product teams to solve hard problems – customer and business problems – in ways that our customers love, yet work for our business. As a Product Manager, you will contribute to your product team with knowledge of business constraints, a deep understanding of our users, and awareness of product trends.

The Online Stores team develops and scales the services, products, and frameworks essential for delivering the best selling experience to all Squarespace customers. The team supports key components of our sales functionality, including storefront setup, inventory, checkout, and post-purchase experiences. We design user experiences that guide users through the process of setting up their store, listing products and services, and making their first and repeat sales.

As a Senior Product Manager, Online Stores Activation, you will own the end-to-end activation journey for commerce sellers—from first touchpoint through first value and beyond. You’ll create a vision and tactical roadmap that reduces the effort customers need to launch a high-quality store, reach their first sale, and build healthy selling habits that grow their business.

This is a hybrid role working from our New York City office 2–3 days per week. You will report to a Product Director.

• Own the activation strategy for Online Stores, defining what successful activation looks like for different seller segments (e.g., physical goods, services, digital products) and mapping journeys from signup to first sale.
• Create and prioritize a roadmap rooted in data, informed by multiple sources (quantitative funnels, customer research, market insights, and go-to-market feedback) and justified by return on investment.
• Improve core onboarding flows including store setup, product/service creation, payments configuration, and launch checklists so that sellers can successfully launch faster with less friction.
• Define and monitor activation metrics such as time-to-first-publish, time-to-first-sale, key setup completion rates, and early retention, and use these to guide prioritization and measure impact.
• Guide product development end-to-end—from problem discovery and solution definition through launch and iteration—with consideration for your specific team, adjacent teams, and the broader Squarespace ecosystem.
• Partner closely with design, engineering, UX research, and analytics as a single, mutually supporting force to deliver cohesive experiences that feel simple even when the underlying systems are complex.
• Run structured experiments (A/B tests, feature flags, and staged rollouts) to learn which interventions drive meaningful improvements in activation and early cohort health.
• Collaborate cross-functionally with:
  • Marketing and Growth to align product and lifecycle campaigns that nudge sellers through setup and launch.
  • Customer Operations to ensure we have excellent support and education for new merchants.
  • Data teams to build and refine dashboards that surface activation performance and seller behavior.
• Set outcomes based goals for your team with your engineering and design counterparts and contribute to group-level goal setting for Online Stores.
• Influence broader commerce strategy by championing the needs of new sellers, sharing insights from activation funnels, and advocating for investments that improve long-term customer value.

• 6+ years of product management experience, managing software products from creation through launch and iteration.
• Experience owning activation, onboarding, or growth funnels for a consumer or SMB-facing product, ideally with measurable improvements to conversion and retention.
• A nuanced understanding of modern product discovery and delivery, including experimentation, hypothesis-driven development, and user segmentation.
• Demonstrated ability to use data and research to define problems, size opportunities, and make tradeoffs, including experience with funnel analysis and core product analytics tools.
• Excellent communication and interpersonal skills, with the ability to align designers, engineers, marketers, and operations partners around shared goals and customer outcomes.
• Comfort working with complex systems (e.g., editors, payments, checkout, or inventory) and simplifying them into intuitive experiences for users.
• Proven track record of setting clear goals and metrics, and driving teams to deliver meaningful business and customer impact.

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal. For more information about our company, visit https://www.squarespace.com/about/careers.

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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