Content Growth Lead

Stable Money is India's fixed-income app — FDs, bonds, credit cards, gold, and mutual funds. SEBI-regulated, we're the "safe returns" alternative to equity-heavy fintechs. Content is a primary new-user engine, with a north-star of bringing  new users/month from content. Influencer is our single largest content-led acquisition lever.

• Own the influencer P&L — monthly spend, blended CAC target, ROI

• Decide the creator + format mix across multiple formats and platforms - Youtube, Instagram, etc

• Build & manage the creator pipeline — tiers, regional-language creators, exclusivity, rate negotiation

• Run the month end-to-end: briefs → scheduling → delivery → creator relationships

• Maintain a creator scorecard — double down on winners, cut the bottom

Numbers & deep-dive (the differentiator)

• Live on the data: creator-level CAC, conversion, and Platform CAC 

• Own the monthly performance readout — what moved NU, what to reallocate

• Go deeper into content metrics like video completion, retention 

• First 90 days: own the creator pipeline + scorecard; a clean monthly CAC/NU dashboard live, clear insights on video retention, what kind of videos and creators should we work with and scalable playbook for higher spends. 

• 4–7+ years in influencer / performance / growth marketing — ideally fintech, D2C, or high-velocity consumer

• Have owned a real budget and a CAC/ROI number — not just run campaigns

• Fluent in the numbers — you build your own dashboards, argue from data, and know the difference between vanity metrics like reach or boosted views and real metrics like impact on conversions, engagement with video by the prospective audience 

• Strong creator network + negotiation chops; comfortable across languages/regions (South a plus)

• Strong understanding of social media platforms. 

• Operator mindset — you close loops and ship; you don't just plan

• Fixed-income / BFSI content exposure; SEBI-compliance awareness

• Geo-holdout / incrementality measurement experience

• Both long-form (YouTube) and short-form (IG / Reels)

Own the biggest content acquisition lever at one of India's fastest-growing fixed-income brands — real budget, a clear number, and full autonomy to run it end-to-end.