Director, Programmatic Retail Media Strategy

Seattleexecutive

OtherDirector

0 views0 saves0 applied

Apply Now

Quick Summary

Key Responsibilities

Oversee critical client business leveraging programmatic advertising as their primary sales vehicle. Manage a team to develop, optimize,

Technical Tools

OtherDirector

Stackline is the first full-funnel connected commerce platform for the world's most innovative brands. Business leaders, product innovators, performance marketers, and analysts trust Stackline as the single source of commerce truth. Fueled by our proprietary neural network, our market insights, revenue metrics, behavior analyses, and autonomous functionality create the actions that determine success or failure.

Founded in 2014 in Seattle, we have offices in Minneapolis, New York, Salt Lake City, and London. Since November 2020, Stackline has raised $180 million in strategic investments from Goldman Sachs Growth Equity and TA Associates.

Stackline is on a mission to fuel the future of commerce by bringing brands and customers closer together.

About the Role

~1 min read

As a Director, Programmatic Retail Media Strategy, you will be responsible for executing and optimizing programmatic display campaigns, leveraging data to drive performance for leading global brands. In addition, you will lead and mentor a team of DSP specialists ensuring consistent campaign performance.

Responsibilities

~1 min read

→Oversee critical client business leveraging programmatic advertising as their primary sales vehicle.
→Manage a team to develop, optimize, and oversee programmatic display campaigns on display platforms including Amazon DSP, Walmart Connect (DSS) and The Trade Desk (DSP).
→Own relationships with the business development team, leading display advertising efforts, including RFP responses, upselling, and managing contract renewals.
→Demonstrate mastery of P&L dynamics, overseeing revenue projections, ensuring team profitability, and promptly communicating any risks to leadership.
→Guide the development of strategic media plans with budget and key performance indicator (KPI) recommendations, emphasizing the integration of retail media with broader marketing initiatives.
→Cultivate and lead relationships with key stakeholders at consumer brands across all levels and departments.
→Direct a team to effectively manage client calls, steer project discussions, analyze business trends, and plan future initiatives in display advertising and programmatic, utilizing Stackline's data for insightful media applications.
→Coach a team to develop impactful reports that analyze media performance, incorporating insights on market share trends and competitive analysis.
→Develop and implement new processes and tools to optimize efficiency and effectiveness within the retail media team.
→Develop expertise in Stackline’s software products, serving as a subject matter expert (SME) for clients.

Bachelor’s degree.
Strong demonstrated expertise in Amazon and Walmart retail media offerings.
10+ years of digital advertising experience, with a focus on 6+ years in display advertising and programmatic.
Extensive experience using data analysis tools like Microsoft Excel and creating compelling presentations with Microsoft PowerPoint.
6+ years of client-facing experience.
4+ years of management experience.
2+ years of successful P&L management.
Demonstrated understanding of audience development, creative, and targeting strategies.
Exceptional communication skills, both written and oral, demonstrated at the C-Suite level with Fortune 500 companies

Nice to Have

~1 min read

Understanding of other retail media ecosystems, such as Target, Instacart, Criteo, etc.
SQL experience.
Experience in a startup, retail, digital advertising agency, or e-commerce environment.