Director of Growth & Product Marketing

The Director of Growth & Product Marketing on the Be The People (BTP) Leader Experience & Activation team owns the engine that turns attention into action — and action into proof. Be The People is a coalition civic engagement initiative building a self-sustaining movement of 900,000+ leader ambassadors. The platform on which this role grows is not just where people discover the movement; it is the social proof machine that makes the movement spread.

This role drives three things: the platform growth engine that brings people in, the content that moves them to act, and the support that keeps them engaged once they arrive. It is a builder's role at the ground floor of a v1 product, where the feedback loop between user signal and what ships next runs on a weekly cadence.

The Director leads a small, high-output team — managing the Content Strategist who owns storytelling and editorial, and the Customer Success Lead who owns onboarding and support. They partner closely with product, engineering, the data team, and content and creative partners to ensure every function is pulling in the same direction. Ultimately, this role is accountable for converting, retaining, and supporting users across BTP's three core audiences: problem solvers, community leaders, and organizations.

The role reports to the Director of Platform Growth & Leader Activation.  Open to remote US-based candidates.

•    Manage and develop a small, high-output team including a Content Strategist and Customer Success Lead.
•    Partner closely with product, engineering, the data team, and content and creative partners to maintain a tight weekly loop between user signal and what ships next.

• A track record of owning a funnel end-to-end:  acquisition, conversion, onboarding, and retention, with the data discipline to prove what worked.
• Experience in product marketing, growth, or lifecycle marketing on a consumer or community-facing platform.
• Strong content and editorial judgment — you can set brand voice, edit for impact, and tell the difference between a story that converts and one that fills space.
• People leadership across content and customer-facing functions, with a track record of developing a small team to high output.
• Comfort building in a fast-moving v1 environment where the loop is weekly and the roadmap is still forming.
• Fluency with the modern growth and analytics stack, including event-based instrumentation, lifecycle tooling, and SEO/GEO — enough to partner credibly with product and engineering.
• Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.