Mr D - Paid Media Manager

Mr D, a division of the Takealot Group, is looking for a highly talented Paid Media Manager to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us! 

• Scale: Show the millions of Mr D customers what you can do 
• Learn: We work with the best of the best, and then some. 
• Grow: Expand your career in the fast-growing Takealot Group: Mr D, Takealot.com and TFS. We like to promote from within: Here’s your chance.

• →

• Develop and execute paid media strategies across multiple platforms, including but not limited to Google Ads, Meta (Facebook/Instagram), TikTok, Snapchat, and programmatic advertising. 
• Plan and optimize campaigns for user acquisition and retention while managing budgets to hit key ROI and ROAS targets. 
• Implement end-to-end campaign management: from concept and audience targeting to creatives and performance optimization.

• Continuously measure, analyze, and optimize campaign performance to improve engagement, conversions, and lifetime value (LTV). 
• Leverage A/B testing frameworks to fine-tune ad creatives, copy, audiences, bidding strategies, and landing pages. 
• Use analytics tools (e.g., Google Analytics, Looker, Tableau) to generate insights and actionable recommendations for campaigns.

• Partner with creative teams to brief and develop high-impact ad creatives that align with brand and performance goals. 
• Work closely with the Head of Paid Media to plan the quarterly budget allocation and track performance against targets. 
• Liaise with growth, CRM, and product teams to ensure alignment on user experience and messaging consistency across touchpoints.

• Stay at the forefront of industry trends, emerging advertising platforms, and technologies to identify new growth opportunities. 
• Benchmark campaigns against competitors and industry performance standards. 
• Experiment with innovative ad formats and channels (e.g., CTV, native ads) to stay competitive in the dynamic app-based marketplace.

• • Strong knowledge of Paid media channels including Google Ads (Search, Display, Shopping & Youtube), META and TikTok
  • DV360 and SA360 experience (Beneficial)
  • Demonstrated knowledge of data analytics tools including Google Analytics and MMPs such as Adjust or Appsflyer
  • Certifications: Google Ads & Google Analytics (Required)
  • Understanding of ASO and SEO (beneficial)
  • Google Tag Manager experience(beneficial)
  • Advanced analytic and reporting skills required
  • Proficient in daily, weekly, and monthly reporting standards

• • Bachelor's degree in Digital Marketing or Marketing or equivalent or Statistics, Mathematics or Computer Science.
  • Proven experience (3+ years) managing multi-channel paid media campaigns in an ecommerce or on-demand brand environment.
  • Strong proficiency in tools and platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and programmatic platforms (e.g., DV360). 
  • Solid analytical skills and experience with tools like Google Analytics, Data Studio, or similar. 
  • Strong understanding of attribution models, customer lifetime value (CLV), and incremental lift measurement. 
  • Exceptional project management and organizational skills, with the ability to manage multiple campaigns simultaneously. 
  • Experience in budgeting, forecasting, and estimating campaign costs effectively. 
  • Previous experience in apps focused on delivery services or food, groceries, and retail verticals. 
  • Familiarity with customer segmentation and retargeting strategies tailored for marketplaces. 
  • Knowledge of SQL, Looker, or other data query tools is a plus. 
  • Exposure to affiliate/partner marketing and influencer collaborations.

• The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.
• No doors: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.
• Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on Prosus Academy and more.
• Good times: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).
• Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it. 
• Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere. 
• Free parking: No more 5km fun runs to your desk (unless you want to). 

If you meet the above you are an Extraordinary Mind. Apply today!!

Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference