Mr D - Senior CRM Manager

Mr D, a division of the Takealot Group, is looking for a highly talented Senior CRM Manager to join our team in Cape Town.

• Scale: Show the millions of Mr D customers what you can do 
• Learn: We work with the best of the best, and then some. 
• Grow: Expand your career in the fast-growing Takealot Group: Mr D, Takealot.com, and TFS. We like to promote from within: Here’s your chance.

• →Responsible for developing and executing our end-to-end CRM strategies to drive personalised customer communications and incentive programs across consumer and business segments
• →Project manage various lifecycle projects and campaigns, working closely with Brand, Data, and Design teams
• →Lead our marketing automation strategy in line with transactional, promotional, and brand strategies
• →Be the champion, and expert, in the use of the Braze CRM platform and it's features.
• →Manage the end to end creation and execution of email, push notification and Whatsapp marketing campaigns that deliver against business goals for assigned work flows
• →Establish, report on, and improve KPIs for all campaigns / communications.
• →Own the operational dashboard creation for all CRM campaigns and communications against first time customers and order KPI
• →Act as a key partner to the business as the customer insights and CRM best practices expert
• →Collaborate with data science, brand & performance marketing teams to understand consumer segmentation / behaviour & identify consumer insights to leverage in lifecycle marketing
• →Working closely with other businesses within the Takealot Group (Takealot.com) to drive joint campaigns and increase user engagement across the portfolio
• →Work with our product, data science and brand teams to design and launch complex automated campaigns using Braze and other MarTech tools
• →Create and document a formal optimisation program (A/B. Multivariate, etc) for testing and iterating on CRM initiatives to drive highly converting CRM communications
• →Partner with our product, operations, brand, and sales teams to ensure all CRM initiatives are aligned to our core brand proposition

• An appreciation and passion for memorable customer engagement 
• A solid understanding of CRM across various touchpoints 
• A keen interest in data and its ability to inform strategies and plans 
• Outstanding numeric and analytical skills 
• Experience using Braze or similar CRM marketing platforms. 
• Experience in marketing and communication. 
• Solutions-oriented, can-do attitude and high energy. 
• Highly organized and efficient, whilst being flexible and versatile. 
• An enthusiasm for, and an understanding of e-commerce. 
• Exceptional English writing skills, with strong attention to detail. 
• Tech savvy with an inquisitive mind. 
• The appetite for being involved in a startup environment 
• Meticulous attention to detail 
• Confident, with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly

• Degree/Diploma in Marketing, Business, Advertising or Communication
• 5+ years work experience, of which a minimum of 2 years should have been in a CRM management role
• Experience within e-commerce and/or a digital company
• Strong analytical skills with the ability to draw meaningful insights from data across
• various platforms Solid experience using enterprise CRM solutions (Braze preferred) i.e. Salesforce Marketing Cloud, SAP Marketing Cloud, Adobe
• Marketing Cloud, or similar CRM enterprise platforms Understanding of Lifecycle/1:1 marketing (personalisation) 
• A proven record of achieving sales in CRM channels 
• A proven track record of growing sales through CRM channels

• The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.
• No doors: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.
• Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on Prosus Academy and more.
• Good times: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).
• Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it. 
• Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere. 
• Free parking: No more 5km fun runs to your desk (unless you want to). 

If you meet the above you are an Extraordinary Mind. Apply today!!

Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference