Senior Director, Brand & Product Marketing Strategy

United States·Chicagosenior

OtherStrategy

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Quick Summary

Key Responsibilities

Product Marketing Build a real product marketing discipline where there is ad-hoc coordination. Own the launch calendar, gate process,

Requirements Summary

awareness, sentiment, and share of voice, reported to leadership quarterly. Track brand health, compliance, first-pass approval rate, and review cycle time. Support revenue, new accounts,

Technical Tools

OtherStrategy

About the Role

~1 min read

Requirements

~1 min read

12–15 years in leading marketing with real depth across product marketing, brand, and creative.

5–8 years leading teams including managers, with a track record of building and developing people.

Experience in a regulated industry, strongly preferred in financial services or fintech. FINRA familiarity and willingness to obtain a Series 24 are a plus.

A portfolio that shows high-quality creative shipped at scale and the judgment to hold a quality bar under deadline pressure.

Fluency with brand measurement and the ability to connect brand work to business outcomes without overclaiming.

Bachelor’s degree required.

Most of the company’s revenue comes from a small core of high-value, experienced traders, and the strongest channels for reaching them are the ones we own and earn, not the ones we buy. That makes this role the lever. Get the message right, ship it fast, keep it compliant, and the whole engine works better. This is where brand stops being decoration and becomes the thing that compounds.

Company Perks + Benefits: 

Performance Bonuses
Stock Purchase Options
Medical/Vision/Dental Benefits 
401k Plan
20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
10 Paid Sick Days
Gym Membership Reimbursement
Commuter Benefits
Pet Insurance
Wellness & Mental Health Programs
Charitable Donation Matching
Two Paid Volunteer Days Off
Daily catered lunch when in the office
Full kitchen with snacks and beverages
In-building gym
Shuttle to/from Metra

Discretionary Performance Bonus: 15-20% of base salary based on individual and company performance.

About IGNA + tasty
IG North America is home to tastytrade, tastylive, and tastyfx—a family of brands built to democratize trading and empower individual investors. Founded in Chicago by the creators of thinkorswim, acquired by London-based IG Group in 2021, we combine startup innovation with the backing of a FTSE 100 fintech operating across five continents serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof.

From our headquarters in Chicago's Fulton Market, our team builds award-winning trading platforms, produces live financial education content daily, and creates technology that makes complex markets accessible. tastytrade is our retail brokerage for self-directed investing and trading, with tastylive providing content to educate our customers. tastyfx is the fastest-growing forex broker in the US.

We're a lean, collaborative team that values autonomy, pragmatism, and impact. Whether you're building technology, creating content, serving customers, or supporting operations, you'll work alongside people who are passionate about disrupting traditional finance and genuinely care about helping traders succeed. Our culture rewards initiative, embraces experimentation, and measures success by the value we create for our users. The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG|tasty – the future gets built here.

Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.
tastytrade | tastylive | tastyfx
1330 W Fulton Market, Chicago, IL 60607

*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!