Product Marketer (Belfast)

TeamFeePay is a software platform for football clubs, helping club committees and volunteers with their club development needs and day-to-day management.

Support the development and refinement of product messaging and value propositions in partnership with the Head of Marketing

Translate product features into clear customer benefits and compelling marketing narratives

Support the creation and maintenance of product positioning, key messages, and buyer persona documentation

Ensure consistency of messaging across campaigns, channels, and customer touchpoints

Support the planning and execution of GTM activity for new product features and launches

Coordinate campaign delivery across Product, Sales, Digital, Content, and Brand teams

Contribute to integrated campaigns across digital, email, content, PR, events, and partner channels

Support product launch communications including announcements, landing pages, and customer messaging

Support the creation of sales enablement materials

Work with Sales and Customer Success teams to ensure they are equipped with the right messaging and product information

Support internal briefings for product launches and feature updates

Track and report on campaign performance against agreed KPIs

Use data and insights to recommend improvements to campaign performance and messaging effectiveness

Identify opportunities for new campaigns, product improvements, and stronger market positioning

Degree in Marketing, Communications, Business, or a related field (or equivalent experience)

Minimum of 3 years’ experience in product marketing, campaign marketing, or a similar role

Experience supporting GTM campaigns and/or product launches

Comfortable working cross-functionally with teams such as Product, Sales, and Digital

Strong written communication and copywriting skills

Analytical mindset with experience tracking campaign performance and reporting on KPIs

Confident managing multiple priorities in a fast-paced environment

Proactive, organised, and able to work independently while collaborating closely with senior stakeholders

Experience in a tech or SaaS business environment

Fluency in additional languages (Italian, Spanish, German) is a plus, but not essential