UX & Conversion Architect (Climate Dividends)

Climate Dividends is a non-profit association co-founded by Ademe, Mirova, Team for the Planet, Sweep, 2050 and Fondation Kanopée Partage and chaired by Brune Poirson.

We carry a mission that is both technical and systemic: accelerating the financing of the transition by creating the standard for positive climate contribution.

We have designed the Climate Dividends, a methodological framework and a certification mechanism that allows for the quantification of a company's positive climate impact (in tonnes of CO2e avoided or removed) and its integration into company valuation.

👉 1 tonne of CO2e avoided / removed = 1 Climate Dividend, issued and "distributed" to shareholders.

The objective: To make this indicator the compass for international institutions to direct massive capital towards solutions that truly save the climate.
1 tonne of CO₂e avoided or removed by the company’s activity > 1 Climate Dividend distributed to the shareholder. 

More info on this video. 

We are a focused, expert operational team:

• Laura Beaulier, (CEO - Marketing & Sales Strategy)

• Simon Deschamps (Scientific Director)

• Mathilde Recot (Director of Operations)

supported by a high-level Board of Directors, an independant scientific committee and volunteers.

Climate Dividends has incredibly rich content, but our current site is a diamond in the rough that needs to be cut.

Your mission? To transform an expert platform into an intuitive conversion machine where every visitor understands, in less than 10 seconds, the Climate Dividends value proposition and how they can get started / engage.

• "Fresh Brain" Audit: Analyze the current journey and identify friction points (relying on our user feedback and the help of our volunteers).

• Storytelling & Clarity: Reorganize the information architecture to make the climate dividends concept crystal clear. Less jargon, more impact.

• Conversion Optimization: Rethink "Call to Action" (CTA) to guide companies and investors towards engagement.

• Data-Driven: Verify and monitor analytics tracking so that every decision is based on facts.

• International: Help us decide on the localization strategy (French? Japanese?).