Growth & Communication Specialist (B2C – Italy)

Avarda Group simplifies how customers across Europe manage their personal finances. Listed on Nasdaq Stockholm since 2016, we combine a pragmatic business mindset with cutting‑edge technology to deliver scalable, efficient payment, savings and lending solutions.

We are looking for a Growth & Communication Specialist (Mid level) with a clear mandate: drive B2C growth in the Italian market for credit card and other financial products. This is a hands-on execution role where you will run campaigns yourself, own performance, and continuously optimize based on data.

• →

  Plan, execute, and optimize paid acquisition campaigns for the Italian market

• →

  Manage external partners such as ads comparison sites and affiliate networks

• →

  Work hands-on with Google Ads and/or TikTok Ads

• →

  Monitor and improve core performance metrics: CAC, CPA, ROAS

• →

  Analyze the full funnel and identify conversion drop-offs

• →

  Run basic A/B tests on creatives, audiences, and messaging

• →

  Manage and own website content and review analytics to improve performance

• →

  Translate data into clear insights and concrete optimization actions

• →

  Own campaign performance and reporting end-to-end for Italy

• 2–4 years of experience in growth, performance, or digital marketing

• Hands-on experience managing campaigns directly (not only supporting)

• Strong understanding of B2C performance marketing and funnel logic

• Comfort working daily with dashboards, metrics, and numbers

• Ability to clearly explain results, learnings, and trade-offs

• Strong understanding of banking consumers and digital behavior

• Fluent English and Spanish (written and spoken)

• Italian is a nice to have