Senior PR Manager

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

This role will be responsible for developing and implementing a comprehensive strategy to build a positive, enduring reputation for The Farmer’s Dog, in close partnership with our VP of PR & Communications. Drawing on wide-ranging professional experience and a deep command of the PR discipline, the Senior Manager will apply creative and effective approaches to resolve complex communications challenges, from navigating the nuance of brand reputation to executing high-impact media strategies that drive measurable business results.

The Senior Manager will own critical brand-building and communications initiatives including PR activity to support product launches, brand campaigns, partnerships, thought leadership, events, and brand reputation. This role requires working on complex issues where analysis requires in-depth evaluation of variable factors, exercising independent judgment to select the right methods, techniques, and evaluation criteria to obtain results. The Senior Manager will network actively with key contacts outside their core area of expertise and will collaborate closely with Brand, Social Media, Partnerships, Influencer, and Growth/Marketing teams, as well as executive leadership.

This is an exceptional opportunity for a seasoned communicator who is nimble, collaborative, detail-oriented, and who loves dogs.

One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing:  Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions:  We know that no interaction exists in a silo and therefore understand how important every single one is.  We ensure our strategy sets prospective and new customers up for success and drives long-term retention.  We answer questions and address problems early and proactively.  We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

• Reporting directly to the VP, PR & Communications, develop and implement a proactive, integrated media strategy that increases awareness of The Farmer’s Dog, evaluating variable factors such as market conditions, audience dynamics, and channel effectiveness to select the most impactful methods and approaches.
• Work through complex communications challenges that require in-depth analysis and creative problem-solving, exercising independent judgment to determine the right course of action when no clear precedent exists.
• Determine methods and procedures on new assignments, including how the team approaches emerging media opportunities, evolving brand narratives, and new platform strategies.
• Oversee the creation of all press materials, including press releases, media kits, executive briefing documents, and thought leadership content, holding every deliverable to a high standard of craft and strategic alignment.
• Develop and execute crisis communications strategies by analyzing potential vulnerabilities and evaluating response options across variable scenarios, building proactive frameworks that protect brand reputation.
• Build and leverage a broad network of media contacts extending beyond core PR relationships into adjacent areas including business press, trade media, lifestyle, and influencer ecosystems to maximize coverage and brand visibility.
• Define and own key PR metrics, provide insight-driven reporting to leadership on performance, coverage quality, and strategic opportunities, with recommendations grounded in rigorous analysis.
• Coordinate activities of junior PR staff or project-based contributors, providing direction and guidance as a team lead to ensure quality, consistency, and alignment with strategic priorities.
• Represent The Farmer’s Dog at trade shows and industry events, expanding the organization’s external network and building brand visibility with key stakeholders.
• Partner closely with Brand, Social Media, Partnerships, Influencer, and Growth teams, as well as executive leadership, to ensure PR initiatives are fully integrated and amplify broader business goals

• You have a minimum of 8 years of related PR experience with a Bachelor’s degree; or 6 years with a Master’s degree; or a PhD with 3 years of experience; or equivalent experience that demonstrates wide-ranging expertise in the discipline.
• You bring broad, deep knowledge across the full PR spectrum such as media relations, brand communications, thought leadership, crisis, and content, and apply that knowledge creatively to resolve complex, non-routine challenges.
• You exercise strong independent judgment when facing complex issues with variable factors. You know how to evaluate the situation, select the right methods and criteria, and determine the best path forward.
• You have a wide network of media relationships that extends outside your immediate specialty, spanning consumer, business, trade, and lifestyle media, and you know how to activate those relationships strategically to tell a compelling story.
• You have experience coordinating the work of others, providing direction, reviewing output, and serving as a team lead taking ownership of outcomes beyond your individual contribution.
• You love writing in all its forms, from the precision of a headline to the depth of an executive narrative, and you hold yourself and your team to an exceptionally high editorial standard.
• You are an excellent communicator (verbal and written) who can adapt tone and register for any audience, from journalists to C-suite executives.
• You are detail-oriented, proactive, and comfortable managing multiple complex projects simultaneously without losing strategic clarity.
• You have a sophisticated understanding of social media platforms, influencer ecosystems, and the evolving media landscape.
• You build trust quickly across functions, facilitate alignment effectively, and drive shared goals across Brand, Social, Partnerships, and Growth teams.
• You love dogs.

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.

At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives — leading to stronger decisions and deeper relationships.

We anchor this belief in a simple phrase: “Everyone’s welcome at the dog park.” No matter your background, identity, or role, there’s space for you here. There’s no one way to show up at the dog park— just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it’s about contributing your voice, growing through challenges, and building trust through shared goals. This philosophy guides how we lead, how we hire, how we communicate, and how we grow.
                    
We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we’re listening and learning from our Team.

Together, these efforts reflect what Belonging means at TFD: a culture where everyone can thrive.

The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.

TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities.  If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact humansops@thefarmersdog.com.

We’re happy to answer any questions you may have about the position or our hiring process - please reach out at careers@thefarmersdog.com.