Social Media & Content Performance Strategist

Role Overview We are hiring a Social Media & Content Performance Strategist to manage and scale both client and internal brand accounts through data-driven content execution. This role is responsible for owning the full lifecycle of content performance — including strategy development, production oversight, distribution, analytics, and optimization. The position requires someone who understands platform algorithms, audience behavior, and how to translate long-form content into scalable digital growth. This is not a posting or coordination role. This is a performance-focused position with direct accountability for measurable outcomes. Key Responsibilities Manage multiple social media accounts (client and internal) with full ownership of performance and growth. Develop platform-specific strategies across Instagram, Facebook, YouTube, and TikTok aligned with business objectives. Translate long-form content such as podcasts, interviews, and YouTube videos into short-form assets designed for reach, retention, and engagement. Create content briefs, scripts, captions, and publishing plans to guide creative production. Coordinate execution with editors, designers, and internal stakeholders to ensure delivery meets strategic intent. Oversee podcast distribution strategy and identify high-impact clips for audience growth across platforms. Track and analyze performance metrics including engagement, watch time, reach, and audience growth. Deliver monthly performance reports with insights and actionable recommendations. Continuously test hooks, formats, and messaging to improve content effectiveness. Maintain visual and brand consistency by reviewing or creating assets using Canva and collaborating with design teams. Requirements 2+ years of professional experience managing social media accounts or digital content portfolios. Demonstrated understanding of Meta, YouTube, and TikTok algorithms and performance drivers. Experience managing both brand-owned and client-facing accounts simultaneously. Proven ability to execute content from concept through performance analysis. Experience working with podcast-driven or long-form content ecosystems. Strong analytical mindset with the ability to interpret data and adjust strategy. Portfolio required, including examples of content, accounts managed, and performance outcomes. Preferred Education Degree in Marketing, Communications, Business Administration (Marketing emphasis), or related field. Core Competencies Ability to manage multiple projects without sacrificing quality or deadlines. Strong communication skills when directing creative teams and stakeholders. High level of organization and execution discipline. Detail-oriented with strong visual judgment. Ownership mindset with accountability for results, not just deliverables. Comfortable working in a fast-paced, remote-first environment. Key Performance Indicators (KPIs) Engagement rate and interaction quality across platforms. Audience growth and non-follower reach expansion. Short-form and YouTube watch time and retention performance. Podcast-driven traffic and subscriber growth. On-time publishing consistency and execution velocity. Percentage of content meeting or exceeding performance benchmarks. Quality and clarity of monthly reporting and strategic adjustments. Tools & Platforms Meta Business Suite YouTube Studio TikTok Analytics Canva (required) Adobe Creative Cloud (preferred) Project management tools (ClickUp, Asana, or similar). Benefits $2,000 100% remote from anywhere in Latam.