Senior Manager, Marketing Effectiveness & Analytics - 12 Month Max Term Contract

Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce destination in the region, our platforms (Retail, Marketplace and Services) provide an inspiring and seamless end-to-end customer experience. We Dream Big through collaboration and innovation, and are supported to bring incredible ideas to life. We believe in making a positive difference by bringing on the future of shopping to our customers through the power of fashion, sports, home and beauty. 

As Senior Manager, Marketing Effectiveness & Analytics, you will play a key role in measuring the impact of marketing and shaping how we invest, optimize, and grow - connecting marketing performance, customer behaviour MMM, incrementality testing, attribution, and data activation into clear commercial recommendations.

Reporting to the Director, Customer Growth & Loyalty, this role sits at the intersection of marketing, customer strategy, finance, data, and commercial decision-making. You’ll help translate insights on acquisition, retention, engagement, and customer value into smarter investment decisions across performance and brand marketing. Join us on a 12-month max term contract and play a key role in shaping smarter, data-led marketing decisions across the business.

• Proven track record in marketing effectiveness, analytics or commercial insights, with demonstrated impact on ROI, revenue, acquisition, retention and customer value
• Strong commercial thinker who can translate complex data into clear, actionable recommendations for Marketing, Finance, Customer and Executive teams
• Deep understanding of marketing measurement frameworks, including MMM, incrementality testing, attribution, cohort analysis and customer lifetime value
• Systems thinker who can connect brand, performance, CRM, loyalty and customer data into one integrated view of marketing effectiveness
• Equal parts analytical and influential: you love the data, but know how to tell the story behind the numbers
• Confident stakeholder leader who can partner with senior leaders across Marketing, Finance, Data and Commercial to guide smarter investment decisions
• Experienced operator who can build scalable reporting, dashboards, KPI frameworks and measurement processes that improve decision-making
• Commercially minded budget partner who can help optimise marketing spend and identify where investment is driving the greatest return
• Strong customer analytics capability, with experience understanding acquisition, retention, repeat purchase, loyalty and lifetime value behaviours
• Comfortable managing external analytics, media or measurement partners to ensure insights are clear, credible and commercially useful
• Passionate about building a culture of evidence-based marketing, where insight, testing and performance drive better outcomes
• Proven ability to coach, lead or influence teams to lift analytical capability and embed smarter ways of working across the business 
   

• Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you
• The learning  collective. Get your knowledge fix with our learning days, hackathons and access to Linkedin Learning
• Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year 
• Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
• Curate your style. No matter what your style is, we have got you covered with our Amazing staff discount and our famous sample sales
• Wellbeing. Access to Fitness Passport and wellbeing programs
• People first. Access to our Employee Assistance Program for you and your family

At THE ICONIC, diversity, inclusion, and belonging are integral to our culture, fostering an environment of respect and dignity. We aim to empower self-expression and ensure our workforce reflects our diverse communities. By embracing diverse perspectives and experiences, we strive to create a genuine sense of belonging for our employees, customers, and partners, promoting equal opportunities and a better shopping experience for all.

Additional Information

We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Attraction team directly: talent.attraction@theiconic.com.au.

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