Analyst, Data & Insights, Marketing Analytics

United States·New Yorkmid

MarketingMarketing Analytics

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Quick Summary

Overview

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company.

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MarketingMarketing Analytics

About the Role

~1 min read

The Marketing Analytics team is looking for a Analyst to join our efforts to shape the future of journalism. As part of the Data and Insights Group (DIG), you will join a large community of experienced data analysts who partner with Product, Engineering, Design, and PMO teams across the business. You'll work with our Marketing and Media Team to find insights to help grow subscribers by increasing media efficiency.

You'll operate at the intersection of paid media and journalism in all aspects of paid media measurement. In this role, you will play a critical role in driving the success of our marketing campaigns and initiatives by analyzing data, building data pipelines, identifying trends, setting up and reporting on the results of tests, and providing actionable insights to improve our marketing efforts.

This role is based in our New York office and follows a hybrid (#LI-Hybrid) schedule. You will report to our Director, Marketing Analytics - Paid Marketing.

Responsibilities

~1 min read

→You will write SQL to pipeline and analyze big data
→You will partner with out Media and Marketing teams on analysis of Paid Media Marketing
→You will lead all phases of analytic work: from problem definition to representation of results
→Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

~3 min read

1+ years of experience working with data teams to deliver analysis or a quantitative degree
Proficiency in SQL and experience working with relational databases
Experience with data visualization tools such as Mode, Tableau, or Looker

Experience analyzing marketing efforts and familiarity with typical marketing KPIs.
Experience in Python or R

REQ-020122

The annual base pay range for this role is between:

$88,000—$95,000 USD

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

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