Audience Insights Analyst

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

We are looking for a competitive, self-motivated analyst who is passionate about identifying user trends and growth opportunities through data. The ideal candidate will be able to translate raw metrics into actionable insights that inform content strategy, drive leadership decisions, and optimize engagement. Excellent communication skills and the ability to manipulate and interpret large datasets are essential.

• Build and maintain dashboards in Amplitude and other suites to track North Star metrics and train teams to use data for daily content and messaging decisions.
• Understand how content is delivered on apps and websites by the content team and user flows to find areas for improvement.
• Proactively develop new analytical approaches, frameworks and hypotheses to inform strategy.
• Provide credible, action-oriented analysis and recommendations.
• Extract key points from large datasets and share complex learnings in an easy-to-understand way.
• Identify and build user segments based on behavioral data.
• Analyze A/B tests and other experiments to optimize user experience and engagement.
• Identify abnormalities in user behavior via data that may indicate product issues or opportunities.
• Gather requirements for new features to ensure meaningful tracking is implemented.
• Participate in efforts to develop rules around data standardization and see them through to implementation.
• Collaborate with engineering teams on product issues identified via data and work toward solutions.

• Strong organizational skills, attention to detail, deadlines, and time management
• Experience with data visualization tools (Tableau, Looker, Preset, or Google Looker Studio)
• Comfortable in a fast-paced, results-driven environment.
• Bachelor's or Master's degree in Computer Science, Statistics, Mathematics, Engineering, or a related STEM field; or commensurate experience.
• 5+ years of data analysis for a consumer-facing product.
• 3+ years of experience analyzing user behavior and content engagement in a newsroom preferred.
• Expert-level SQL skills.