Influencer Strategy Director - AntiSocial

Hi! We’re AntiSocial, a social-first digital marketing agency powered by people who love to create. Our work spans industries and disciplines, from conceptual campaigns and strategic media plans to creator partnerships, influencer strategies, and content production for leading brands around the world. As part of the Thinkingbox family, we bring creativity, collaboration, and innovation to everything we do. At AntiSocial, you’ll join a diverse and talented team that delivers bold campaigns and innovative solutions for some of the world’s top brands. Our culture is one of collaboration, creativity, and connection. Whether it’s brainstorming with colleagues, hanging out with our office dogs, or enjoying monthly events, we keep our work environment vibrant, inclusive, and fun.

AntiSocial is looking to hire an Influencer Strategy Director to define and lead influencer and creator strategies across a portfolio of client accounts. This role blends cultural intelligence, strategic thinking, and platform expertise to develop creator programs that build meaningful audience connections and drive measurable impact.

You will serve as the strategic lead for influencer initiatives, partnering closely with Social, Creative, Account, and Production teams to shape influencer-led campaigns from initial strategy and ideation through execution, optimization, and reporting. You will bring a strong understanding of creator ecosystems, emerging trends, and audience behavior to develop innovative approaches that elevate brands in culture.

Lead influencer and creator strategy across client accounts, ensuring programs align with broader brand, social, and business objectives

Develop strategic influencer frameworks, campaign approaches, and creator recommendations that drive cultural relevance and audience engagement

Identify, evaluate, and build relationships with creators across platforms including TikTok, Instagram, YouTube, and emerging channels

Provide strategic guidance on creator selection, partnerships, content direction, and campaign execution

Partner with Creative teams to develop influencer concepts, briefs, and creator-facing strategies

Oversee influencer campaign planning from strategy through execution, optimization, and post-campaign analysis

Manage and guide influencer budgets, timelines, contracts, approvals, and deliverables

Analyze campaign performance and translate data into actionable insights, recommendations, and future strategy

Stay ahead of creator trends, platform developments, and cultural conversations to inform client strategies

Act as a strategic partner to clients, presenting influencer recommendations, campaign approaches, and performance insights

Support new business efforts through influencer strategy, creator recommendations, and thought leadership

Mentor and support junior team members on influencer strategy best practices and campaign execution

8+ years of experience in influencer marketing, creator strategy, social strategy, or a related role within an agency, brand, or creative environment

Proven experience developing and leading influencer campaigns from strategy through execution and reporting

Deep understanding of creator ecosystems, social platforms, online communities, and evolving digital culture

Strong strategic mindset with the ability to translate brand objectives into impactful influencer programs

Experience managing influencer partnerships, negotiations, contracts, budgets, and campaign deliverables

Confident communicator with experience presenting strategic recommendations to clients and internal stakeholders

Strong leadership skills with the ability to mentor teams and collaborate across disciplines

Data-driven approach with the ability to interpret performance metrics and turn insights into strategy

Passion for emerging creators, internet culture, and the future of social influence

Experience managing multi-market, global, or integrated campaigns

Familiarity with influencer marketing platforms, analytics tools, and industry best practices

Experience contributing to new business pitches and developing strategic points of view

Monday - Thursday in office (Fridays are remote optional)

Flexible time off, including paid vacation and sick days

Consistent culture and team-building events

Employee recognition and incentive programs

Seasonal celebrations and gatherings throughout the year 

Office lunches 

Branded company swag

Access to industry events, learning opportunities, and non-profit outreaches

Dog-friendly offices

Unlimited coffee, drinks, and snacks

Flex work and travel options

Comprehensive extended health benefits

At AntiSocial, we’re committed to creating an inclusive environment where everyone feels valued, heard, and empowered to thrive. We believe that diversity is our creative strength – it's the range of perspectives, experiences, and backgrounds that fuels our best ideas and most innovative solutions. We welcome and encourage applicants of all races, ethnicities, genders, identities, abilities, ages, sexual orientations, and backgrounds to apply. Your voice matters here.

Thank you for your interest in joining our team. Please submit your resume along with links to your online portfolio as part of your application (if applicable). Due to the volume of applications we receive, we’re unable to respond to every submission. However, all applications are kept in our talent database and will be considered for future opportunities.