Sr. Product Marketing Manager

United States·San FranciscoFull-timesenior

Product ManagementMarketingProduct Marketing ManagerMarketing Manager

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Quick Summary

Key Responsibilities

Build and execute go-to-market plans for new products, pricing, and features - Messaging: Create compelling external-facing content, including succ

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Product ManagementMarketingProduct Marketing ManagerMarketing Manager

Role Overview

As a Senior Product Marketing Manager at Thunkable, you’ll be integral to bringing new Thunkable products and features to market. You’ll help shape messaging, craft viral campaigns, collaborate with product and engineering, and most importantly, connect deeply with our developer community.

Key Responsibilities

This role is designed for a strong marketing and growth generalist with hands on experience in a startup environment. You are not expected to be an expert in every area below, but you should bring deep expertise in several, and be able to clearly communicate the impact of your work in measurable terms.

- Product and Feature Launches: Build and execute go-to-market plans for new products, pricing, and features

- Messaging: Create compelling external-facing content, including success stories, blog posts, and landing pages

- Social Media: Scale our social media reach with high impact campaigns on across multiple channels

- Influencer Program: Develop and own the influencer strategy aligned to product and growth goals

- Email: Own email and lifecycle marketing strategy, including onboarding, activation, retention, and re-engagement campaigns, with ongoing testing and optimization to drive conversion and LTV

- Measurement: Use data to measure performance and inform initiatives and iterations with hands-on experience with data tools