Creative Lead

• Our product is one of the world's leading AI customer service solutions, and our goal is to become no. 1

• We are among the Top 50 AI and Customer Service Products in G2’s Best Software Awards 2024.

• We currently rate at 4.7/5 in both Shopify and G2.

This is a 70% hands-on / 30% leadership role. The majority of your time you'll be in the work itself - designing, producing, and iterating performance creatives. The remaining 30% is about leading: managing a team of 2 designers, giving direction, mentoring, and building a creative operation that runs with ownership and accountability.

Day to day, you'll own the full creative loop: from hook ideation and scripting, through production and editing, to reading results.
You'll also set the direction for Brand and Web design across Tidio, Lyro, and Hubi - making sure everything your team ships is aligned with each brand's challenges and goals.

• Staying across all three brands (Tidio, Lyro, Hubi) - understanding their challenges, positioning, and priorities to ensure design output stays aligned and purposeful.

• Leading and mentoring a team of 2 designers (Brand & Web) - giving direction, fostering a proactive, end-to-end ownership mindset, and holding people accountable in line with our values.

• Owning the creative process end-to-end - from systemizing production workflows and managing budgets to making data-driven decisions on what to scale or cut.

• Designing and iterating static ad creatives for Meta - testing hooks, visuals, and formats to drive CTR and conversions.

• Producing video ads and AI UGC end-to-end - from concept and script through generation, editing, and final delivery.

• Independently analyzing creative performance in Meta Ads Manager - reading CTR, hook rate, thumbstop, and CPA, and translating that into the next iteration.

• Continuously delivering, testing, and iterating on creatives based on campaign performance and insights - scaling winners and refreshing assets before fatigue hits.

• Researching TikTok & Meta trends, ad formats, and hooks, and translating them into a structured pipeline of creative ideas and angles - bridging the gap between performance and design.

• Stacking and managing AI tools for video and UGC production (Runway, Sora, HeyGen, Arcads, Captions, Creatify, ElevenLabs, Kling, etc.) - choosing the right tool for the job, not the other way around.

• Collaborating with UGC creators and freelancers - writing briefs and scripts, coordinating the production process, and ensuring output meets performance standards.

  
  

• Hands-on experience designing performance ads for SaaS, e-commerce, or D2C.

• Strong project and production management skills - you can run a multi-brand creative operation, juggle freelancers and internal stakeholders, and keep quality high without bottlenecks.

• A strong understanding of the paid social funnel - you know how hook, body, and CTA work together, and what separates a top-funnel creative from a retargeting one.

• Experience managing or mentoring designers - you know how to give direction without micromanaging and how to build accountability into team culture.

• Experience with AI UGC, faceless ads, avatar creatives, or user-style voiceover content.

• Proficiency in Figma, CapCut, Premiere, or After Effects - enough to deliver end-to-end without dependencies.

• A fast, iterative working style - you'd rather ship 10 variants and test than perfect one for a week.

• Active knowledge of social media trends - you know what's working on Meta and TikTok right now, not a year ago.

• The ability to balance hands-on craft with team leadership - comfortable spending the majority of your time executing at a senior/staff level while also owning people, process, and direction.

• A structured approach to creative ideation - you don't just follow trends, you turn them into repeatable frameworks and pipelines your team can execute against.
  
  

One of Tidio’s core values is to play fair. Therefore, we treat all candidates equally. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. This means recruitment and selection of talent to Tidio is only based on individual merit and qualifications directly related to professional competence.

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