Product Manager, AI Marketing Agent

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

The AI Marketing Agent team is responsible for helping merchants grow their business via AI-powered, full-stack marketing tactics. Our mission is to build an AI partner that plans, creates, deploys and optimizes growth across all applicable avenues - email, SMS, social, offers, SEO and more. 

The purpose is simple:

• Dramatically reduce operator time and effort by giving every business a marketing manager out of the box
• Drive incremental revenue for merchants of all shapes, sizes and needs 
• Drive efficiency for our human-led services offering, turning our marketing specialists from marketers into orchestrators of agents

This group operates like a startup within Toast: fast-moving, customer-obsessed, and relentlessly focused on impact and results.

We are looking for a high-performing Product Manager to lead our nascent Marketing Agent product space. The ideal candidate has an obsession with deeply understanding user needs, creating world-class products and thriving in a fast-paced, entrepreneurial environment. 

If you love solving complex problems, embracing an iterative mindset and working on high-priority, high visibility initiatives, this role is for you. 

This role is an incredible opportunity for a growing product leader who wants to build upon a strong foundation to shape the future of merchant marketing and hospitality at scale. 

Responsibilities include: 

• →Lead the vision, strategy, and roadmap for Toast’s Marketing Agent, including how the agent should operate, what skills are important and the best path to drive impact for the most merchants at scale.
• →Integrate across Toast’s Agentic Toast IQ Platform to deliver a personalized, “meet me where I am” experience for each merchant that outperforms an on-staff marketing manager. 
• →Explore and launch new skills that help restaurants reach and engage guests more effectively, guided by data and always-on automation.
• →Partner with cross-functional teams (Engineering, Design, Data Science, Marketing, Customer Success,  Sales) to define and deliver innovative, high-impact features. 
• →Drive deep customer empathy through interviews, testing, analytics, and insights to ensure we are solving real problems for restaurants.
• →Advocate for data quality, privacy, and compliance, ensuring Toast continues to earn and maintain customer trust.
• →Act as a thought leader on how data, AI, and marketing technology can transform merchant outcomes.

• 3+ years of product management experience, with a track record of driving strategy, execution and impact for complex data, marketing and demand generation products. 
• Entrepreneurial mindset - you thrive in fast-paced environments, balance short-term results with long-term vision and embrace iteration.
• Track record of driving commercial success for products across multiple monetization strategies.
• Experience building platforms and products at scale, ideally with SaaS, data platforms or marketing automation tools.
• Strong ability to translate data into actionable insights and customer outcomes.
• Excellent communication skills, with the ability to inspire teams and stakeholders around a shared mission.

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.

We Thrive Together

We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast.

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.

------

For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.