Growth Marketing Manager

AustinFull Timemid

MarketingGrowth Marketing Manager

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Quick Summary

Overview

About Us Torch Dental is a rapidly growing start-up whose mission is to improve the lives of healthcare providers by simplifying supply ordering, providing transparent pricing,

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MarketingGrowth Marketing Manager

Torch Dental is a rapidly growing start-up whose mission is to improve the lives of healthcare providers by simplifying supply ordering, providing transparent pricing, and modernizing a previously outdated ordering process. Torch Dental is targeting the $100+ billion office-based healthcare supply industry, starting with dental practices. Our innovative e-commerce software platform streamlines healthcare professionals’ procurement process and secures the best prices for products.

Torch Dental has raised over $50+ million from top VCs including Bessemer Venture Partners, American Express, Health Velocity Partners, Felicis, and FJ Labs. We are a close-knit team that enjoys working together every day to solve real-world problems. We obsess over customer satisfaction, promote a strong bias for action, encourage team members to engage in impactful work, and foster a one team culture.

Location:

Austin, Texas (in office Monday - Thursday, flexibility on Friday)

Hours:

Monday - Friday 7:45 AM - 5:00 PM CST

As Growth Marketing Manager, you will help ensure that marketing efforts are focused, prioritized, and aligned to driving meaningful pipeline outcomes.

This role sits across the full funnel and plays a key role in shaping how Torch builds and scales its demand engine. You will help determine what we should run, who we should target, and how channels work together to drive pipeline.

You’ll take a data-driven approach to growth — using audience segmentation, performance insights, and experimentation to continuously improve how we acquire, engage, and convert our ideal customers.

This role is not about running isolated campaigns. It’s about ensuring every campaign is intentional, targeted to the right audience, and contributes to overall funnel performance.

You’ll work closely with leadership to understand the full marketing ecosystem, including:

Funnel performance metrics
Campaign reporting
Channel efficiency
Pipeline generation strategy

Early priorities will include:

Evaluating current campaign performance
Identifying bottlenecks across the funnel
Developing frameworks to improve channel performance
Supporting experimentation across growth initiatives

Ideal candidates will bring:

4-7 years of B2B marketing experience, ideally across demand gen, lifecycle, or growth
Strong understanding of funnel metrics and how marketing drives pipeline
Experience prioritizing campaigns based on business goals, not just executing requests
Ability to identify which campaigns are worth running — and confidence to push back on those that aren’t
Experience working with audience segmentation and targeting strategies to reach the highest-value accounts
Strong data instincts and ability to translate insights into clear, actionable decisions
Systems thinking mindset: able to connect channels, campaigns, and funnel stages into a cohesive strategy
Comfort operating in ambiguity and making judgment calls with imperfect information
Bias toward action: able to move quickly from idea to execution while continuously iterating

Align campaign planning to pipeline and SQL targets, ensuring efforts are tied to measurable outcomes
Identify and prioritize high-impact campaigns based on audience, channel, and expected return
Define how channels (lifecycle, partnerships, content, events, paid) work together within each campaign
Coordinate campaign execution from planning through launch, ensuring alignment across teams
Make tradeoff decisions on where to invest vs. what not to run based on performance and capacity

Develop and refine audience segmentation strategies based on ICP and behavior
Ensure campaigns are targeted to the right accounts and personas
Partner with RevOps to improve data quality, segmentation, and targeting accuracy

Identify bottlenecks across the funnel and develop hypotheses to improve conversion and pipeline generation
Design and run experiments across channels, messaging, and audiences to improve performance
Analyze campaign and funnel data to uncover insights and recommend optimizations
Improve funnel velocity, conversion rates, and overall marketing efficiency
Scale successful initiatives and iterate quickly on underperforming programs

Develop visibility into campaign performance and pipeline contribution
Translate performance data into clear recommendations and next steps
Help the team make more informed, data-driven decisions

Help build the infrastructure that converts demand into revenue
Work directly with leadership to optimize funnel performance
Join a fast-growing startup where marketing has clear influence on company growth
Be part of a venture-backed startup with strong fundamentals and market opportunity