Life Sciences Marketing Lead – Audience Engagement

We're looking for a strategic storyteller and audience-first marketer to build TransPerfect's voice in the Life Sciences industry. As our Life Sciences Marketing Lead for Audience Engagement, you'll create the experiences that turn pharmaceutical, biotech, and medical device organizations into engaged communities and qualified pipeline.

This isn't a traditional demand gen role. You'll own the full spectrum of direct audience engagement—from concepting high-impact webinars with internal experts to building social communities that spark real conversations about clinical efficiency, regulatory compliance, and AI adoption in Life Sciences. You'll translate complex solutions into compelling narratives across every channel where our audiences live: LinkedIn, industry events, virtual roundtables, email, and partner platforms.

If you've built webinar programs that people actually want to attend, turned SMEs into thought leaders, and know how to repurpose one great conversation into a month of content—this role is for you.

• Design and execute our audience engagement strategy targeting clinical, regulatory, medical affairs, and commercial stakeholders in pharma, biotech, medical devices, and CROs

• Build content programs that address real Life Sciences challenges: clinical trial efficiency, regulatory compliance, patient engagement, multilingual medical communications, and AI adoption

• Develop segmented nurture campaigns that move audiences from awareness to pipeline using engagement data and behavioral insights

• Create campaign narratives that resonate with the unique pressures and opportunities in Life Sciences

• Lead concepting, production, promotion, and reporting for Life Sciences webinars, virtual panels, and podcasts

• Transform internal subject matter experts into confident, compelling speakers through prep, coaching, and repeatable processes

• Partner with product, sales, and customer success teams to surface stories and insights that educate and convert

• Design pre-event, live, and post-event content activation strategies that extend the life of every program

• Track performance metrics: registration, attendance, engagement, and pipeline contribution

• Own Life Sciences social media strategy across LinkedIn and industry platforms—driving thought leadership, community conversation, and brand visibility

• Repurpose long-form content (webinars, whitepapers, case studies) into micro-content, short-form video, speaker spotlights, and industry commentary

• Build and manage ongoing social programs: event amplification, customer success stories, regulatory trend commentary

• Cultivate internal participation in social and webinar programs to expand our reach and authenticity

• Plan and execute email promotions for webinars, events, product launches, and thought leadership initiatives

• Optimize targeting, messaging, and conversion performance in partnership with the Life Sciences Marketing Manager

• Build segmented email journeys that nurture audiences based on role, challenge, and buying stage

• Identify opportunities for content syndication, PR placements, contributed articles, and third-party media coverage

• Collaborate with industry organizations, partners, and media on joint content initiatives and co-marketing programs

• Work with customer success and sales to surface client stories, case studies, and testimonials

• Support external visibility through joint webinars, guest articles, and strategic content partnerships

• Consistent webinar programs with strong attendance and engagement rates

• Growing social media presence and community engagement in Life Sciences channels

• Measurable pipeline contribution from audience engagement initiatives

• Internal SMEs actively participating as speakers and thought leaders

• Content programs that sales teams actually use and reference