PR & Media Relations Specialist

About the Role

As a PR & Media Relations Specialist, you help bring communications strategies to life through media relations, press materials, research, monitoring, and campaign coordination. You partner closely with communications leaders, client teams, and cross-functional stakeholders to support earned media programs that strengthen brand visibility, build credibility, and drive meaningful business outcomes.

This role is ideal for someone who is curious about the media landscape, highly organized, and excited to help tell compelling stories on behalf of clients. You'll contribute to media outreach efforts, monitor industry conversations, track campaign performance, and help ensure communications programs run smoothly from planning through execution.

As AI continues to transform communications and media relations, you embrace tools that accelerate research, monitoring, reporting, and content development while recognizing that relationship-building, strategic thinking, and sound judgment remain essential to successful PR outcomes.

Responsibilities

Here are some, but not necessarily all, of your responsibilities:

Conduct media research and build targeted media lists. You research journalists, media outlets, editorial calendars, podcasts, newsletters, and industry publications to identify opportunities for client coverage. You build and maintain targeted media lists, ensuring outreach efforts are focused, relevant, and aligned with campaign objectives.

Support media outreach and press materials. You assist in developing press releases, media advisories, fact sheets, briefing materials, award submissions, and media pitches. You help ensure all communications are accurate, on-brand, strategically aligned, and ready for distribution.

Monitor media coverage and industry conversations. You track media coverage across traditional, digital, social, and industry-specific channels. You compile coverage reports, monitor competitor activity, identify emerging trends, and share insights that help clients and internal teams stay informed and responsive.

Coordinate PR campaigns and communications initiatives. You help manage the day-to-day logistics of communications programs, including distribution schedules, editorial calendars, media follow-up tracking, event coordination, reporting, and project management. Your attention to detail helps ensure campaigns are delivered efficiently and effectively.

Collaborate across teams to support client success. You work closely with communications leaders, strategists, creatives, project managers, and client partners to align PR efforts with broader marketing and business objectives. You contribute ideas, share insights, and help ensure communications initiatives support larger campaign goals.

Leverage AI and emerging technologies thoughtfully. You use AI-powered tools to support research, media monitoring, reporting, content development, and workflow efficiency. You understand that technology can improve speed and scale, while human judgment remains critical when evaluating opportunities, navigating media relationships, and shaping effective communications strategies.

What You'll Need

• 2–5 years of experience in public relations, communications, media relations, journalism, marketing communications, or a related field
• Experience supporting media relations, earned media campaigns, or communications programs
• Strong writing, editing, and proofreading skills with the ability to adapt messaging for different audiences and channels
• Experience developing or supporting press releases, media pitches, briefing documents, and other communications materials
• Strong research skills and attention to detail
• Ability to manage multiple projects, priorities, and deadlines simultaneously
• Familiarity with media monitoring, media database, and reporting tools
• Strong interpersonal and communication skills with the ability to collaborate across teams
• Agency experience preferred
• Healthcare and/or regulated industry experience strongly preferred
• Familiarity with AI-powered research, monitoring, and content tools is a plus
• A proactive mindset, intellectual curiosity, and passion for storytelling

What makes TrendyMinds a great place to work 

We believe a happy team is a solid team; it’s as simple as that.

• Fully remote: We believe the best team is one that isn’t limited by proximity to a physical location. Whether it’s the West Coast or the East Coast, we work with team members across all of the U.S. time zones.
• Collaborative team environment: Your voice is important, and we believe the best projects include contributions from everyone.
• Great benefits: 30 paid days off and 401(k) matching. What more could you ask? Oh yeah, we cover 100% of health insurance premiums for all team members and 50% for their spouses and dependents.
• Flexible schedule: Some people are early birds who love collaborating in person at our offices. Others are night owls who enjoy working from home. We are flexible to accommodate different work styles, times, and locations- within reason and the needs of our clients - of course! 
• New equipment: In order to produce incredible work, we have to have incredible equipment. Sorry if you were hoping for a 7-year-old PC. That’s just not our style.
• Philanthropy: We like to do our part to help our community. With our philanthropy committee and donation matching system, we offer you the resources you need to make a difference.

Our Values

At TrendyMinds, we aim to hire people who share our values. They are at the center of how we treat each other and our clients, and they act as our guideposts for every decision.

Know the Why behind the What.

We aim to be as honest and transparent as possible with our team and clients. The idea of Why lives at the heart of our LOGIQ process and grounds us with clear reasons for the decisions we make. (You will learn more about our LOGIQ process if you join our team.)

Put relationships first.

We not me. For more than 25 years, we've grown a business built on strong relationships with clients. But we also know that developing trust and a collaborative spirit is equally important to cultivate a healthy team that loves having fun.

Think Ahead and push boundaries.

Our tagline isn’t Think Ahead for nothing. We bring a contagious passion to our craft, always searching for creative ways to challenge ourselves and deliver results, even though things don’t always go according to plan. Don’t be afraid to make mistakes, improve, and try again.

Bring your full self.

Show up. Each of us has something unique to contribute. In all that we do, we celebrate diversity and strive to create an equitable, inclusive environment so that everyone feels a sense of belonging.

Equal Opportunity Employer Statement

TrendyMinds is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity or expression, pregnancy, national origin, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

Reasonable Accommodation Statement

TrendyMinds is committed to providing reasonable accommodations throughout the recruiting process. If you require an accommodation to participate in the application or interview process, please contact us and let us know how we can support you.